On 2017-08-11 10:01, Alan Braslau wrote:

2) Apple Inc. is not a name so you should not be using author:
organization is more appropriate.

I do not think that this should be the case.

APA and Chicago/Turbanian (and doubtless others) accept association names as author names, and provide rules for handling them.

The lack of either an author or an editor is currently flagged in ConTeXt as an error for books and perhaps other bibtex entry types as well. Or do you mean to apply this recommendation to only the electronic type or some other limited subset of types?

Perhaps it is better to use the association name as an author and protect it with a layer of curlies or quotation marks, as {{Apple, Inc.}}, "{Apple, Inc.}", or '{Apple, Inc.}', any one of which will do the job and also serve to prevent what would surely be unwanted abbreviation for styles that abbreviate what are parsed as given names.

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