argh. no more ATi fanboys. On Mon, Aug 30, 2010 at 10:58 PM, Naif Al'as <[email protected]> wrote:
> AMD Discards ATI Brand > Name<http://feedproxy.google.com/%7Er/Mashable/%7E3/xYXPPawZSXU/> > > <http://api.tweetmeme.com/share?url=http://mashable.com/2010/08/30/amd-ditches-ati/&service=bit.ly><http://www.google.com/reader/link?url=http://mashable.com/2010/08/30/amd-ditches-ati/&title=AMD%20Discards%20ATI%20Brand%20Name&srcTitle=Mashable&srcUrl=http://mashable.com><http://www.facebook.com/sharer.php?u=http://mashable.com/2010/08/30/amd-ditches-ati/&src=sp><http://digg.com/tools/diggthis/login?url=http://mashable.com/2010/08/30/amd-ditches-ati/&title=AMD%20Discards%20ATI%20Brand%20Name&related=true&style=true> > > Advanced Micro Devices (AMD) has decided to kill its ATI brand name, > judging that the names of its graphics chip products, such as Radeon and > FirePro, in combination with the AMD brand, are familiar enough to consumers > to stand on their own. > > AMD had bought graphics chip manufacturer ATI for $5.4 billion back in > 2006., in one of the biggest acquisitions ever in the semiconductor > industry, and internally, ATI was renamed to AMD Graphics Product Group. > > However, due to the strength of the ATI brand (and the long-time rivalry > with competitor Nvidia), the ATI name survived to this day, often causing > tech journalists trouble as they had to squeeze three brand names – AMD, ATI > and Radeon – in one title. > > Now, after conducting market > research<http://techreport.com/discussions.x/19547>which showed that the AMD > and Radeon brand are strong enough, AMD has > decided it doesn’t need the name ATI anymore. Current products will not be > renamed, but we can expect to see the first AMD Radeon products later this > year. > > More About: AMD <http://mashable.com/tag/amd/>, > ATI<http://mashable.com/tag/ati/>, > brand <http://mashable.com/tag/brand/>, > business<http://mashable.com/tag/business/> > > > -- > > Pemerintah goyang bila pejabat-pejabatnya menari. -Indra J Piliang- > -- http://ryosaeba.wordpress.com/2010/08/16/membedah-artikel-jiplakan-di-koran-anak-indonesia/
