While the partnership, which includes Agere Systems, Atmel, Intersil, Atheros, Marvell and Texas Instruments, could mean the creation of more secure and compatible wireless LANs for companies, it could also mean more expensive local area networks, since Cisco will have made deals with most of the major players in the marketplace...[it is in a nice position to try to lock customers into it's hardware.]
Did you and I read the same article? 'Cause from what I read, locking customers into its hardware is exactly what Cisco is trying to step away from. As it stands right now, use of Cisco's proprietary wireless security technology (a selling point) is restricted to Cisco wireless hardware (a mitigating factor). Cisco probably realized they're losing a significant amount of money because companies don't want to lock into Cisco just to take advantage of their proprietary tech. So, having a clue, Cisco wants to license the tech to other vendors and have the resulting products branded as compatible with Cisco. That way, they make money on the licensing fees, and they make money on more companies interested in deploying Cisco. Where's the "power play" here?
- d.
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