It's called "Sitelinks".

Basically, if your site is clearly the winner for a particular phrase 
and it has a certain amount of age/authority, Google will give it 
sitelinks. It tries to pick the best 'top-level' subpages from your 
site, but sometimes picks some pretty random stuff (now that I check, 
it's picked some pretty random stuff for my blog). Through webmaster 
tools, you can tell Google what pages you specifically don't want to 
have appear in sitelinks, but you can't specify which ones do appear.

Harvey.


Nicolaas Thiemen Francken - Sunny Side Up wrote:
> Hi Gurus
>
> Have a look here:
>
> http://www.google.co.nz/search?hl=en&q=php
>
> The first item has a whole bunch of sub-links. The other pages do not.
> What is the secret?
>
> My answer would be that they score so high for the keyword that Google
> deems it useful to show various options within the website.  Or is it
> the size of the website?  How do they decide what links to use?
>
> Cheers
>
>   


-- 
Harvey Kane

Phone. +649 950 4133
Mobile. +6421 811 951
Email. [email protected]

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