China Retail Sales Rise 22%, Help to Counter Slowdown
By Nipa Piboontanasawat

 Nov. 12 (Bloomberg) -- China's retail sales rose 22 percent, close to
the fastest pace in nine years, signaling that domestic demand may
help the fourth-biggest economy withstand a looming global recession.

Sales climbed to 1.008 trillion yuan ($148 billion) in October, the
statistics bureau said today, after gaining 23.2 percent in September
from a year earlier. The increase matched the median estimate of 16
economists surveyed by Bloomberg News.

China's government pledged $586 billion of spending on low-cost
housing and infrastructure on Nov. 9, seeking to boost confidence as
the economy loses steam. Waning export demand and slumping real-estate
sales threaten to undermine growth that has already slowed to the
weakest pace in more than five years.

``The big package sent a signal for people to keep shopping,'' said
Arthur Kroeber, head of research at Dragonomics Advisory Services Ltd.
in Beijing. ``Rising domestic consumption will help to cushion
economic growth in the coming months.''

The benchmark CSI 300 Index of shares closed 1.2 percent higher. The
yuan rose to 6.8285 against the dollar as of 3:58 p.m. in Shanghai
from 6.8305 before the announcement.

Automobile sales climbed 19.6 percent in October from a year earlier,
boosting the Chinese ventures of Volkswagen AG and General Motors
Corp. Jewelry rose 30.6 percent.

Andrew Wu, the group director in China of luxury goods maker LVMH Moet
Hennessy Louis Vuitton SA, said Nov. 11 that he was ``cautiously
optimistic'' about the economy after the stimulus announcement.
``China is in a strong position.''

Signs of Weakness

Signs of weakness included slower sales growth across sporting goods,
cosmetics, jewelry, furniture, garments and food. Spending on
telecommunications equipment and construction and decorating materials
fell.

Household electronics rose only 0.8 percent after a 30.3 percent gain
in September.

``Stiff headwinds are ahead and we expect a slowdown in retail sales
growth in coming months,'' said Merrill Lynch & Co.'s Hong Kong-based
economists Ting Lu and T.J. Bond.

Ha Jiming, chief economist at China International Capital Corp. in
Beijing, said the retail figures were inconsistent with evidence that
growth in household spending had already weakened.

Rural sales helped to underpin today's figure, accelerating to growth
of 21.9 percent from 21.8 percent in September. For urban spending,
the gain was 22.1 percent, down from 23.9 percent.

Investment, Construction

China's economy expanded 9 percent in the third quarter from a year
earlier, the slowest pace since 2003.

Falling demand for real estate is undermining investment and
construction. In Shenzhen, a manufacturing and exporting hub on the
nation's east coast, house prices declined 12.6 percent last month
from a year earlier.

Inflation has halved from a 12-year high of 8.7 percent in February.
Exports grew by the least in four months in October and manufacturing
contracted by a record. The benchmark CSI 300 Index of shares has
dropped 67 percent this year.

Wage gains may sustain spending. Urban disposable incomes climbed 7.5
percent in the first nine months of 2008 from a year earlier, after
adjusting for inflation. Rural incomes climbed 11 percent.

PepsiCo Inc., the world's largest snack maker, said this month that it
plans to invest $1 billion in China in the next four years to increase
production and sales.

Railways, Roads

The stimulus package, running through 2010, includes housing, rural
infrastructure, railways, roads, airports, tax cuts for business
investment and subsidies for farmers.

The central bank has already lowered interest rates three times in two
months and reduced restrictions on lending to stimulate growth. The
key one-year lending rate is 6.66 percent.

For the first 10 months, retail sales climbed 22 percent from a year
earlier to 8.8 trillion yuan, the statistics bureau said. That was up
from 16.8 percent for all of 2007.

In the first half, consumption contributed 50.2 percent of the
nation's economic growth, investment 44.9 percent and net exports 4.9
percent. Last year, net exports accounted for 21.5 percent.

The biggest gain in China's retail sales since Bloomberg data began in
1999 was a jump of 23.3 percent in July this year.

http://www.bloomberg.com/apps/news?pid=20601087&sid=abM29KiepBow&refer=home


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