TOM WILLIAMS

How to Identify Lack of
Demand
`Lack of demand' is one of the most common indications you will see
and it is pretty easy to pick out.
Basically, you will be watching out for a low volume up-bar, on a
narrow spread, such as the one identified
by TradeGuider in the chart below.
Chart 4: No demand (chart courtesy of TradeGuider)
If, over the next few bars or more, the price closes down, on
declining volume, with narrow spreads, then
this indicates that there is no selling pressure. In this case, we
have observed some temporary weakness,
which has now been overcome – the up-move may now continue.
Whilst reading a chart, try to keep in mind that most people fail to
link human behaviour (in this case, of
professional traders) with the price spreads and the volume, but would
rather believe the mass of incoming
'news', which inevitably differs from what supply and demand is
telling you.
Master the Markets 32
Chart 5: Market goes flat on No demand (chart courtesy of TradeGuider)
It is the lack of demand from professional money that causes a market
to roll over at the tops, resulting in
the characteristic mushroom shape. You will not notice this weakness
because the news will still be good.
The chart above shows a market that is completely devoid of
professional support. All the Xs on the chart
show narrow spread bars that are closing higher than the previous bar,
on low volume. There is absolutely
no way a market can rally up through an old trading top, and into
fresh new ground on this lack of demand.
Do not view lack of demand in isolation – try to take a holistic view
when reading the market. You should
always look to the background. What are the previous bars telling you?
If you have the TradeGuider
software, this will help you to become a better trader by teaching you
how to read the markets. In time,
you will become more proficient at market analysis, such that you may
even decide to trade `blind', to test
your skills without the supply and demand indicators built into the
software.
For now, remember that we need confirmation before shorting the market
following any sign of no
demand. There are many confirming indicators built into the software,
but suffice to say that this
sometimes appears as a narrow spread up-bar on greatly increased
volume. In this instance, professional
traders have started to transfer stock to eager uninformed (or
misinformed!) buyers. Prices are being kept
low to encourage buying, which accounts for the narrow spread. These
traders are completely unaware of
the implications of volume activity and are probably buying on
repeated `good news`.

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