John Plocher wrote:
> Stephen Lau wrote:
>> Sure - but this isn't an issue of competing distros.  This is an 
>> issue of one project choosing to overload a name/term that has 
>> already been used to mean something else.
>
> At the root of all this angst is the MISUSE of the word "OpenSolaris"
> as a noun.
>
> It isn't a noun, it is an adjective.  "The OpenSolaris ____" is the
> proper usage.  As in
>
> The OpenSolaris Governing Board (OGB)
> The OpenSolaris Community
> The OpenSolaris Nevada (aka ON) Community
> The OpenSolaris Advocacy Community
> The OpenSolaris Indiana Project
> The OpenSolaris ON Consolidation
> ...  etc ...
>
> When someone say "OpenSolaris is ___", without being clear what
> their implied context is, they cause confusion.  One could almost
> accuse them of trolling :-)
>
Agreed
>> I think that is dangerously destructive itself to the community IF 
>> the community decides so.
>
> How can anything be destructive if *the community* decides to do
> so?  It seems it would be *more* destructive if some outsiders
> forced the community do do something against its will.
>
Yes - that's my point, only I didn't word it so well.  :)
>> I for one would not like *any one person, or board* (whether that's 
>> the OGB, Jonathan Schwartz, or Ian Murdock) unilaterally make that 
>> decision.  This is a significantly-impacting decision that I feel it 
>> should be a community vote.
>
> The OpenSolaris trademark is owned (for better or worse) by Sun.
> The brand owners and decision makers at Sun (aka PR/Marketing)
> are also among the core contributers in the advocacy community.
> While they have chosen to develop their branding in the open,
> they have not delegated their ownership rights to anyone else.
>
> They are currently working on branding guidelines for use of the
> OpenSolaris trademark - things like "OpenSolaris Compatible",
> "Built with OpenSolaris", "The OpenSolaris Appliance Distro",
> and so on.
>
> If you wish to influence this discussion, then y'all need to
> become a contributer in that community as they address these
> marketing activities.
While OpenSolaris governance, for the most part is left up to the 
various Community Groups, something that is cross-community impacting, 
like Indiana taking on the OpenSolaris name is exactly the kind of issue 
that is a board issue.
> It may even be a great idea for the entire OpenSolaris mega-
> community to ratify those branding guidelines once the Advocacy
> Community finishes developing them.  Be sure to raise the
> question as part of your involvement there; doing it /here/
> isn't reaching the right audience.
>
Completely agree.  I'm not the one who brought this discussion here.
> From Sara's branding discussion at the OpenSolaris Developers
> Summit this weekend, it seems that Indiana is working with
> the advocacy community (or maybe the other way around) towards
> the goal of being able to brand Indiana as something like:
>
>     "The OpenSolaris Laptop Reference Distro"
> or
>     "The Definitive OpenSolaris Core Reference Implementation"
> or maybe even
>     "Sun's OpenSolaris Operating System"
>
> Today, none of the distros out there can label themselves
> with the OpenSolaris brand (even though the downloads page
> does so :-)  One of the outcomes of the advocacy community's
> brand guidelines effort is to allow them to be branded as
> "built with OpenSolaris Components", OpenSolaris Compatible"
> or somesuch.  Just like Indiana will be able to do.
That's fine, nobody would argue against "Indiana, powered by 
OpenSolaris" or whatever.  That isn't a contentious issue at all.  The 
issue of contention is if Indiana gets to call itself "OpenSolaris" 
while other distributions can't.
> The elephant in this room is that people seem to fear that
> Sun will usurp the OpenSolaris brand and call their Solaris10
> follow-on product simply "OpenSolaris" (the noun).  
Given that that's what I've been lead to believe, it seems like a 
reasonable thought process to me.  Again, it's not a fear to me.  It's a 
worry that Sun will usurp the OpenSolaris brand against the OpenSolaris 
community's desires.

I happen to actually agree fully in the desire to have a reference 
distribution.  I think having an OpenSolaris binary distribution would 
do wonders.  I fully support Indiana and it's desire to *BE* that 
distribution.  I just don't think it's fair for Sun to unilaterally 
decide to re-brand it and name it as such.

cheers,
steve

-- 
stephen lau | stevel at opensolaris.org | www.whacked.net


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