Para quem quiser discutir o novo slogan da Open Knowledge, estão discutindo na okfn-discuss. Tom
---------- Forwarded message ---------- From: Rufus Pollock <[email protected]> Date: 2014-06-09 7:37 GMT-03:00 Subject: [okfn-discuss] Next steps on the Open Knowledge Tagline To: okfn-discuss <[email protected]> Hi all, We’ve now had a good amount of time for everyone to contribute ideas re the tagline - I've personally contributed quite a few! We’ve also had a chance to get some advice and input from Johnson Banks who have been the professional advisors helping us with the logo, the narrative etc. First, off it is worth reiterating a few key points: - The tagline complements the narrative (the longer paragraph) and our name - it will usually be found with our name/logo and e.g. on the front page leads into the narrative - The tagline aims to be a succinct statement of our core purpose and reason for being, the driver of our work. It is not especially supposed to summarize who we are in terms of our structure (e.g. we don’t need it to say “we’re a community” or “we’re global” etc) - Common taglines for well known entities tend to be very short. E.g. Greenpeace - tagline is (I believe) “caring for the environment” or Nike’s “Just Do It”. Ours could be a bit longer since people are likely less familiar with who we are and the kind of area we work in but we still want it to be reasonably short - The tagline is aimed to be meaningful (if not a fully explanatory since it is so short) to people who aren’t already part of the core community - We almost certainly want the tagline to work in conjunction with the name, so assume it reads "Open Knowledge: [tagline] ". This means taglines which incorporate either open or knowledge run the risk of being repetitive e.g. imagine tagline was opening knowledge around the world. We’d then have: “Open Knowledge: opening knowledge around the world” which doesn’t read so well - It would be nice - but not essential - if the tagline allowed for customization for specific activities e.g. see how X can change the world can have X replaced by different things (such as “open science”) Based on all of these considerations, reviewing the options on the wiki <http://wiki.okfn.org/About_the_Open_Knowledge_brand/tagline_discussion>, we have produced a suggested shortlist of: - Open Knowledge: see how information can change the world - Open Knowledge: see how data can change the world - [Open Knowledge:] Open knowledge, open data, open minds (we can possibly drop the Open Knowledge: prefix here since we have that as the first two words0 - [No Tagline] - given the narrative and logo we could not have a designated tagline for the time being (and where we need something for e.g. t-shirts or stickers we could pull things from the narrative e.g. “creating power for the many, not the few”) Does this seem a reasonable set of options? Are there other options people would like to see considered? If this is a good list, we can move to the next step which would be to select the tagline from the shortlist. Regards, Rufus _______________________________________________ okfn-discuss mailing list [email protected] https://lists.okfn.org/mailman/listinfo/okfn-discuss Unsubscribe: https://lists.okfn.org/mailman/options/okfn-discuss -- Everton Zanella Alvarenga (also Tom) Open Knowledge Brasil - Rede pelo Conhecimento Livre http://br.okfn.org
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