It seems to me there are a number of things going on here.

1. Apparently there are debates or arguments going on within the 
free/open/libre/gratis community, with lots of groups advocating for their own 
term. So for example, Heath wrote "so much scarred earth lays between Open and 
Free". It would be nice if all these groups can come to agreement, but, as a 
newcomer, I'd ask, how likely is this? (I'm not asking in a disparaging manner, 
it's something I don't know about.)

2. The second thing is how to get some term the public can understand. 
Personally, I'd vote for "open". When the general public (including me) sees 
free, they likely think, free to use, no charge. Open seems much more likely to 
imply more than that, that some source code may be involved, or some coding of 
some sort. I think it's too long a campaign to get "libre" as the standard.

3. The third thing is the "so what" factor. I'm presuming that most people, 
outside of the free/open/libre community, won't really be interested in whether 
something is "free" or "open" or "libre" or "gratis" or ... well, you get the 
idea. Mostly they will want to know, does it cost anything for them to use. If 
not, that's all they want to know. Perhaps it would be nice to educate the 
public a little, just that something is 'free to use, no charge' vs 'free to 
use, modify, share'. But I don't know whether more than that would be useful 
for the public.

Check the top of this page for my small contribution to public education.
http://gsociology.icaap.org/methods/soft.html

 
Gene
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