Just want to follow up here - Laura and I havereally appreciated the feedback we've got - especially some of the searching critique.
I also want to emphasise as Laura says that the new brand is not intended to indicate a change of identity or goals. At the same time, I also really understand from some of the comments that that has obviously not been the perception for some folks (esp re the tagline). Please do keep sharing your thoughts -- that's how we'll improve here :-) Rufus On 17 April 2014 14:40, Laura James <[email protected]> wrote: > All, > > > We really appreciate all the feedback we’ve received - via email, lists, > the Community Session, Twitter and IRC! There will be another Community > Session <http://doodle.com/3yfpanwuew8k57fm> soon for those who couldn’t > attend the first one. > > As it’s clear that this is a major point of discussion, I want to > emphasise that the new brand is not intended to indicate a change of > identity or goals. It tries to better explain who we already are and what > we already do, especially to new audiences and folks not in the open > movement today. > > It sounds like the tagline is most contentious, so we’d like to open that > up for discussion. We’d like to hear your ideas for a short and clear > engaging slogan for new audiences, which represents all our activities and > groups well too. There’s a wiki page where we can share ideas for new > taglines > <http://wiki.okfn.org/About_the_Open_Knowledge_brand/tagline_discussion%20>and > reflections, and we’d love the debate to continue on OKFN-discuss. > > We’ll also be talking with Local Groups and Working Groups to set up a > small group who will coordinate how the groups use and adapt the brand > materials, and assist in prioritising various materials and guidelines, so > we can offer the support which is most needed. The brand is available > for use by the groups, we hope that it will be useful in communicating to > new audiences, but it's a choice for each group when and how they use the > various brand elements. There’s already some great ideas for variants of > the tagline for working groups, for example. Check the wiki for the latest > info, and do ask if you have questions or concerns! > > The website is very much a first version and we’ll be updating it to fix > bugs and make it better in the coming weeks. > > Do check out the > wiki<http://wiki.okfn.org/About_the_Open_Knowledge_brand>which has info on > the background > to the brand, how it was > developed<http://wiki.okfn.org/About_the_Open_Knowledge_brand/Developing>, > and more - it’s got answers to a lot of questions. > > Best regards, > > Laura > > > _______________________________________________ > okfn-discuss mailing list > [email protected] > https://lists.okfn.org/mailman/listinfo/okfn-discuss > Unsubscribe: https://lists.okfn.org/mailman/options/okfn-discuss > > -- *Rufus PollockFounder and CEO | skype: rufuspollock | @rufuspollock <https://twitter.com/rufuspollock>The Open Knowledge Foundation <http://okfn.org/>Empowering through Open Knowledgehttp://okfn.org/ <http://okfn.org/> | @okfn <http://twitter.com/OKFN> | OKF on Facebook <https://www.facebook.com/OKFNetwork> | Blog <http://blog.okfn.org/> | Newsletter <http://okfn.org/about/newsletter>*
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