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On the subject of getting something going to
meaningfully address conflicts between bikers and drivers, I remember (and
still see) the ad campaign saying "Start SEEING Motorcycles." I know
this stemmed from years of accidents with motorcycles where drivers said they
just weren't paying attention to them. I don't know how effective this
campaign has been, but it might be easy to find out from the State Dept of
Public Safety or MnDOT whether there has been a reduction in
accidents between cars and motorcycles, or find out who spearheaded the
campaign and ask them. Actually paying for advertising is expensive,
but there may be other ways locally to get out a coherent message and keep
hammering on it -- that's what it takes: tell 'em, tell 'em again and again and
again, and finally some of it sinks in.
- Phil Carlson
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