*Title: Marketing Systems Senior Business Analyst (A/B Test and Optimization)*
*Location: San Francisco, CA* *Duration: 6+ Months* *Please share your resume to kh...@dimcon.com <kh...@dimcon.com>* *Overview:* As a member of the Marketing Systems Web Analytics Solutions team, the Senior Business Analyst is responsible for working in a cross-functional capacity to provide business and functional requirements, technical direction, domain expertise, and feasibility analysis for A/B tests and Personalization campaigns. The Senior Business Analyst will work hand in hand with different teams to execute A/B tests for different projects and major initiatives. This role will focus on A/B Test planning and development, with the goal of ensuring an extremely high degree of data accuracy that will in turn feed into actionable insights and optimizations. The Senior Business Analyst will interface cross-functionally with different teams including Marketing Strategy, Site Merchandizing, CRM, Product Management, Analytics and Technology teams. *Key Accountabilities:* • Day to day support of A/B Testing activities and communication of A/B Test Readiness and Execution status for different Test Campaigns • Work with Product Managers and Engineers to implement and execute A/B Tests. • Write business/functional requirements for the cross functional projects related to A/B Testing. • Ensures accuracy of data capture across multiple Testing tools • Demonstrates up-to-date expertise in Web Analytics and applies this to the development, execution, and improvement of action plans • Provide A/B Testing subject-matter expertise to project team members. • Ensure thorough Acceptance Testing of A/B test campaigns • Manage communication and workflow with different A/B test vendor platforms • Successfully engage in multiple initiatives simultaneously. Manage and keep track of all open issues and ensure issues are resolved in timely manner *Skills Summary:* • BA/BS Degree or equivalent work experience. • At least 2 years of experience working on A/B and Multivariate Testing on site and mobile channels • Experience working with a Testing tool such as Adobe Target, Optimizely, Monetate and Maxymiser • Experience working with Product and Technology teams to launch, A/B test and recommend improvements to new and existing features • Knowledge of Web Analytics report suites such as Adobe SiteCatalyst, Google Analytics and IBM Coremetrics • Knowledge of HTML, Javascript and CSS. • Experience doing A/B testing on Mobile App a plus. • Analytical mindset with the ability to present clear and actionable results • 3+ years of experience in one or more of the following areas: Systems/Business Analysis, QA, Product Management and other relevant technology roles. • Proven track records of delivering solutions across multiple vendor platforms. • Technical proclivity to learn new systems / technology for future incorporation or integration to the marketing and analytics solution sets. • Excellent communication and interpersonal skills, and ability to collaborate with business and technical stakeholders to assure common understanding and timely problem-solving. -- You received this message because you are subscribed to the Google Groups "only.SAP" group. To unsubscribe from this group and stop receiving emails from it, send an email to onlysap+unsubscr...@googlegroups.com. To post to this group, send email to onlysap@googlegroups.com. Visit this group at https://groups.google.com/group/onlysap. For more options, visit https://groups.google.com/d/optout.
