Space: Apache OpenOffice Community
(https://cwiki.apache.org/confluence/display/OOOUSERS)
Page: Branding Style Guide
(https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Style+Guide)
Edited by Graham Lauder:
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{toc:outline=true\|indent=25px\|maxLevel=3}
h2. {color:#0e85cd}Introduction{color}
This style guide is loosely based on the original OOo style guide produced by
Bernhard Dippold and Steven Shelton.
This guide is produced for a number of reasons, but the main one is to achieve
a consistent look to present to the world across all media, whether print or
electronic.
The aim is to achieve a high level of brand recognition with a brand that
reflects the values and strengths of the project and product. This is
achieved by ubiquity, consistency, uniqueness, quality and recognisability
The challenge faced by the Community is to achieve quality and consistency when
pieces are being produced by volunteer artists, most often working alone . Not
only are there issues in matching fonts, text styles, and other elements of
design, but there are also technical issues surrounding different colour
standards for different media.
For this reason this Style Manual will be here to assist artists in creating
promotional pieces that will have a unified look and feel, as well as render
and print consistently. Each change in version and style would require the
manual to be up dated, so specific pages will be added for each new release and
completed in a timely manner well before feature freeze that allows any new
style elements to be integrated into the release and so any style updates will
speak to marketing materials for that release.
h2. {color:#0e85cd}Pallet{color}
h3. {color:#0e85cd}Short Term Pallet for 3.5 release{color}
Pallet is yet to be defined, however for the first ApacheOO release, consensus
is that retention of the latest Oracle OOo colour pallet is the best course.
[OOo3 Visual
design|http://www.openoffice.org/ui/VisualDesign/OOo3_refresh.html] covers most
of the colour elements.
|| colour || RGB \\ || CMYK \\ || Hex \\ || Pantone \\ ||
| !0E85CD.png|border=1! | 14 133 205 \\ | 93 35 0 20 \\ | 0E85CD \\ | |
| !87C2E6.png|border=1! | 135 194 230 \\ | 41 16 0 10 \\ | 87C2E6 \\ | |
| !CFE7F5.png|border=1! | 207 231 245 | 16 6 0 4 \\ | CFE7F5
| |
| !ECF5FB.png|border=1! | 236 245 251 \\ | 6 2 0 2 \\ |
ECF5FB | |
| White | 255 255 255 \\ | 0 0 0 0 \\ | FFFFFF | |
| Black | 0 0 0 \\ | 0 0 0 100 \\ |
000000 | |
!OOo_colors.png|border=1!
The above are usage cases, desirable and undesirable within the range of the
pallet.
h3. {color:#0e85cd}Future Pallet{color}
For ApacheOO 4.0 (If we retain the present version sequencing) there will need
to be a new Pallet drafted to give the brand a new lift. Historically the
pallet has changed through various shades of blue from the beginning of the OOo
project with each new release bugs have come and gone and new design elements
introduced. There is no reason that the 4.0 release should not have a entirely
new brand, new bugs, new style, to signal a new beginning.
h2. {color:#0e85cd}Logo{color}
h3. {color:#0e85cd}Logo Usage{color}
{color:#000000}It is recommended to use the OpenOffice.org logo without
modifying it, although you will probably have to scale it down to the
appropriate size. Remember the proportionality of the logo when you rescale it
and use the appropriate logo for your purpose (with or without the version
designation) as previously discussed. Any modifications to fit a specific use
case that has not been anticipated should be discussed on the marketing
list{color}
{color:#000000}Please bear in mind that the logo is a complete package: all of
the elements are essential.{color}
h3. {color:#0e85cd}Modifications/Additions to the Logo{color}
{color:#000000}Modifications of the logo are frowned upon as being in conflict
with the basic purpose of having a logo: to reinforce a recognizable, memorable
“brand.” Except under very special circumstances, the logo should not be
modified to display with different fonts, colours, or elements than those
currently included in the adopted version.{color}
h3. {color:#0e85cd}“Bugs”{color}
{color:#000000}The bird element of the OpenOffice.org logo may be used as a
“bug” (design element to be incorporated into background images, icons,
bullets, etc.){color} !gulls3.png|align=right,border=1!
{color:#000000}in either black, gray, or RGB 14:133:205 (or its CMYK or Pantone
variants). It should not be used in any other colour except when referring to a
specific component of the OpenOffice.org suite, in which case it should be
rendered in the colour that matches the icons of that component. (For instance,
the “Impress” bird bug could be rendered in RGB as R249, G101, B1; “Calc” as
R157, G201, B21; and so on. See the section on “colour Usage” for more
details.) However, the complete logo should be included somewhere within the
piece.{color}
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