+1 to Kay's perspective -----Original Message----- From: Kay Schenk [mailto:[email protected]] <http://mail-archives.apache.org/mod_mbox/incubator-ooo-dev/201110.mbox/%[email protected]%3e> Sent: Tuesday, October 18, 2011 09:18 To: [email protected] Subject: Re: [Proposal] Renaming of OpenOffice.org
[ ... ] Consider this-- We ahd agreed to keep the "user facing" web site for Apache OpenOffice.org as www.openoffice.org its current DNS name -- and, as Dennis pointed out, despite the common use of OpenOffice in speech, openoffice.org is THE recognizable entity and reference in all printed communication. In previous discussion, it's been repeatedly pointed out, that in terms of what's already been developed for "the brand" -- see the Marketing Project materials at http://marketing.openoffice.org/ a change is HUGE headache. Couple that with recent information about the Apache podling -- OpenOffice.org -- and I truly feel that a re-branding/trademarking *at this stage of development* would not be good, and could potentially be harmful in terms of identification. Shane has suggested the PPMC should deal with this -- fine. And Rob has suggested the new marketing head (team) should deal with it -- maybe also fine. Maybe a nice compromise would let the "marketing area" suggest something to the PPMC. -- ------------------------------------------------------------------------ MzK "There is no such thing as coincidence." -- Leroy Jethro Gibbs, Rule #39
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