On 3/31/2012 9:42 AM, Graham Lauder wrote:
On 3/31/12 6:02 PM, Kay Schenk wrote:
We're getting very close to a 3.4 launch, and the time has come to move
forward with a logo rebranidng for at least the user portal web site,
http://www.openoffice.org, and possibly the project web site as well,
http://incubator.apache.org/openofficeorg/.
Quite a number of logo variations have been proposed for uses within
OpenOffice, both internal to the program and other uses, page sidebars,
Forum header, etc.
The most recent discussion can be found at the following thread:
http://markmail.org/thread/fvgwlvva5ziib7qg
a conversation started by Rob on March 15.
You will note that one of the outcomes of this discussion was the desire
that a new logo NOT include the word "incubating" in the logo.
What I think we need to focus on now, and get Lazy Consensus on, is a new
logo for the upcoming release, 3.4. Internally, we've already started
calling OpenOffice.org "Apache OpenOffice", and we need to move forward
to complete this re-branding to the public.
I've put 3 "web header" logos in...
http://incubator.apache.org/openofficeorg/
*
AOO_orb1_logo_webSite.jpg<http://www.openoffice.org/images/AOO_logos/AOO
_orb1_logo_webSite.jpg> *
AOO_orb2_logo_webSite.jpg<http://www.openoffice.org/images/AOO_logos/AOO
_orb2_logo_webSite.jpg> *
AOOfeather_logo_webSite.png<http://www.openoffice.org/images/AOO_logos/A
OOfeather_logo_webSite.png>
Please respond to this e-mail by selecting your favorite from these 3.
Given the Lazy Consenus "process", discussion will be closed on Tuesday,
April 2, 0900 PDT.
Hopefully, we'll have a clear choice by then.
A clear vote for AOO_orb1_logo_webSite.jpg from me
The minimal required change to add Apache is done nice and it doesn't
change too much. We should be careful with changing too much the overall
branding for now. We should first make clear that our users understand
the relation between Apache and OpenOffice.org. The brand and also the
logo are well known and I think it is important to keep and to protect
the brand by doing minor changes only.
This is incorrect, please provide the results of research that support this
assertion. I have corrected this sort of broad unsupported statement in the
past. Please also provide a relative comparison. Well known in comparison to
what? MS Office? Word Perfect? Lotus or maybe CocaCola.
These are facts borne out by research: I talked to Professional Office
Workers, the Gulls proved to be almost unknown in this target market. In my
limited research the name OpenOffice.org or OpenOffice is the most recognised
brand element even amongst present users. Amongst non users that recognise
the brand, people recognise the name more than the Logo by a factor of about
10 (This could be greater but not possible to gauge an accurate factor because
again of the limited sample)
We have applied the most violent change to the most recognisable branding
element already and that is completely out of our hands so minimal change is
already not possible.
While I understand that you were not in favor of it, I believe you are
overstating this a bit.
A quick look at google trends ( link
<http://www.google.com/trends/?q=openoffice.org,open+office,openoffice&ctab=0&geo=all&date=all&sort=0>
) shows that "Open Office" or "OpenOffice" are used
an order of magnitude more than "openoffice.org". Thus, the removal of
the '.org' is more
of an alignment with our 'effective brand' than it is a violent change.
We have kept the gulls,
we've kept the colors, and we've kept the most recognizable part of the
name (OpenOffice).
The only major change is the addition of 'Apache', which in addition to
being required,
represents the major change in the project in terms of licensing and
community control.
I'm not trying to suggest that in total this is not substantial, I'm
just questioning the 'violent'
part of the comment.
A.
Orb 1 is best at the moment, as a long term solution
however, it does not provide the impact or the story that will get the brand
out into the market place.
Anything used now should be seen as a stopgap and no more.
GL
Juergen
