On Thu, Apr 26, 2012 at 11:57 AM, Nancy K <[email protected]> wrote: > Hi! > I attended an hour webinar highlighting the use of Pinterest for businesses - > B2C, B2B and also personal. I learned that in less than a year, this social > media format has surpassed youtube, google+, linkedin - and is now number 3 > in usage under facebook and twitter (not sure which one of the latter is > first). >
Interesting. I didn't know about the business use of Pinterest. It does seem popular. > Terminology - PINS are images that you post on your BOARDS - like you would > post picture cards on an office bulletin board. The thing is that pins can > be linked to a landing page, folks can 'REPIN' your pin (with its image and > links) to their own Boards. They can 'like', 'comment', REPIN. > So everything is an image? No text posts? No posting web pages? > I can imagine ways that this could be used - for instance a separate BOARD > for Writer,Draw, etc. Each board could have its own tutorial 'pin' with a > link to the respective landing page. Their could be a board for the history, > another for people behind the scenes, the imagination can go on - the webinar > suggested using up to 32 boards, but you can have more. Each board displays 5 > pins. Look at General Electrics site (pinterest.com/generalelectric)- notice > how the images on their boards entice people to look around and create a bold > statement (especially the first board). Another idea would be to reward those > that contribute to openoffice by placing a 'I helped too' kind of board, > people could repin their award on their own boards and their friends could > see what they have been up to. > OK. I see. The image might just be the main image from a blog post, or something like that. But you can link that back to the full blog post. So the idea appears to draw the user in with the images. If I search for "OpenOffice" it looks like there is already a bunch of stuff there, which is cool: http://pinterest.com/search/?q=openoffice > > Because this is increasing in popularity, and a great way to spread branding, > I suggest reserving the openoffice username even if no one plans to use > Pinterest yet. Starbucks (pinterest.com/starbucks)has reserved their name, > but does not use it yet. > OK. I'll see what I can do. It looks like it allows multiple contributors to a single account, so that is good. > > I have just signed up to use pinterest, and have not added anything to my > boards yet. I do not know the way to get analytics yet, still reading about > it, but the webinar mentioned this is available, as well as tracking keywords > that are working for the competitors. So far it is by invitation from another > pinterest user to set up an account. > > By the way, check out /microsoft - everyone is starting out, it seems. > Nancy > OK. Thanks for sharing this information, Nancy! -Rob > > > Nancy Web Design > Free 24 hour pass to lynda.com. > Video courses on SEO, CMS, > Design and Software Courses > > > > > ________________________________
