Am 09.10.12 22:19, schrieb Rob Weir: > On Tue, Oct 9, 2012 at 4:05 PM, Raphael Bircher <rbirc...@apache.org> wrote: >> Am 09.10.12 21:07, schrieb Rob Weir: >>> On Tue, Oct 9, 2012 at 2:39 PM, Ian Lynch <ianrly...@gmail.com> wrote: >>>> On 9 October 2012 18:00, Alexandro Colorado <j...@oooes.org> wrote: >>>> >>>>> On 10/9/12, Ian Lynch <ianrly...@gmail.com> wrote: >>>>>> OOo had a substantial community marketing project with community members >>>>>> attending key events. How do we improve on that now with AOO? >>>>> I remember one of the last activities before OOo was forked and most >>>>> operations came to a halt, was building a collection of 'approved >>>>> events'. we rate them as how strategically important for the >>>>> marketing plan was, and how much support it would get from the >>>>> previous marketing budget. >>>>> >>>>> FOSDEM was one of them, as well as OSWC and Latinoware to mention a few. >>>>> >>>>> We also thought about having dedicated speakers since they were >>>>> repeatably asked to give talks in their regions and were considered as >>>>> the "OpenOffice.org guy" in the FLOSS community. >>>>> >>>>> I am not sure how this activity goes for or against things done on >>>>> Apache Way. But It was one of the ideas of the new Marketing Plan >>>>> (which also was >>>>> halted). >>>>> >>>>> I think there were some policies on the way the money would be spent >>>>> such as, we could fund up to 50%, and only for traveling and hosting >>>>> (no food or drinks). Other rules were still being put in place. >>>> Before getting into too much detail, what about Louis' suggestion of a >>>> marketing entity that could raise money outside the scope of ASF? Of course >>>> there is nothing to stop anyone setting up such an entity, the question is >>>> the relationship with AOO as part of ASF. The view I have held for a long >>>> time is that some sort of liquid assets even if a relatively small amount >>>> would have a disproportionate effect when it comes to marketing and >>>> dissemination. I'm just not clear how that fits with the Apache Way if at >>>> all. >>>> >>> Some quick ideas: >>> >>> What exactly do we need to raise money for? Let's be sure it is not >>> already available with Apache. If it is event-oriented, it is good >>> idea to check on the ConCom lists. >>> >>> Have we availed ourselves of all the free marketing opportunities we >>> have? Why are we leaping to outside fundraising before writing blog >>> posts? Webinars? Why set up an outside marketing organization when >>> we have a magazine interview request that we have not yet responded >>> to? If we're not making optimal use of free, I wonder if we would >>> make good use of not-free? >> I think we have to use both. The old OOo Marketing costs more in a year >> then the ASF will give use in 10 years. Over the donation Buttons on our >> webpage the NGO's like OOoES, FroDeV (formar OOoDeV) and Team OpenOffice >> rised souveral 10'000 dollars per year. But it works also without this >> button. The Swiss NGO SAFFOS (Formar OpenOffice.org Switzerland) get get >> of money only with Company Memberships. The moast are Consultants and >> Education Companys. >> >> Blogs, Social Media etc are good instruments to do global Marketing. But >> if you want to come in contact with OOo Users, events are realy good. >> And there is maybe a big differance between IBM and a small Consultant >> group. IBM don't care much about small Companys. But for small >> consultants this is the daily bread. So they want to attemt local events. >>> If there is something specific we need, maybe we can get it donated to the >>> ASF? >>> >>> It would be a very rare open source even that did not have at least >>> one Apache member present. >> Maybe in US. In Europe, Apache is nearly nowhere present. Not even at >> FLOSS Events. To compare: At good times, OOo was present at more then 15 >> events per year only in german speaching regions. Same of them with big >> impact like CeBIT. How many Events attent other Apache Projects here? >>> Maybe there is an opportunity to share >>> space at a table and reduce costs? Maybe we can help another project >>> be represented at a conference where it is easy and cheap for one of >>> our volunteers to attend, in return for them helping represent AOO at >>> a conference we are not able to make? >> Facing the fact Rob. The ASF Marketing has not enough financiel power to >> serve OOo Marketing. Also the ASF is not realy interested in end user >> Marketing. I like the ASF for development, but for Marketing we are at >> the wrong place here. >>> For 3rd party fundraising, we would need to tread very carefully here, >>> in terms of trademark use, avoiding appearance of affiliation or >>> endorsement, etc. We can't have an outside group raising and spending >>> money on behalf of an ASF project, claiming to speak for the ASF >>> project at conferences, using a name that suggests affiliation with >>> the ASF project, especially an exclusive relation, etc. So I have >>> serious doubts that an outside organization, with these constraints, >>> would have much luck raising funds. >> You have not to ask for donnations. I don't even think the organisation >> outside Apache should be a association. It could be samething >> semi-commercial like a corperative. I also don't like to reduce this >> structure to a Marketing structur. This structure could also collect >> money for feature implementation. This would be great, because small >> companys has at the moment no chance to make the product better. They >> are dammed to be visitors. >> >> I see no problem with Apache in this point. We have not to grant this >> organization exclousive rights. The only important thing is that we draw >> a clear line between Apache and this/those organization/s. >> > A serious recommendation: set up something on Yahoo Groups or Google > Groups. Send a single note to this list saying that you are proposing > a group to discuss the formation on an independent 3rd party > organization to fund independent development and marketing activities > related to Apache OpenOffice. And then continue all further > discussions on that list or whatever lists eventually come from that > discussion. > > IMHO it is impossible to draw a clear line between the organizations > while discussing them here on ooo-dev. I don't oppose such an > organization. But I do want it to be truly independent. > > Make sense? > > I see no problem, to discuse and share Ideas here. It's a good place to find the people. But for discoussion about the setup wi should use othe channels, that's right.
Greetings Raphael
