On Fri, Oct 26, 2012 at 4:36 AM, Graham Lauder <g.a.lau...@gmail.com> wrote: > The launch of 4.0 is a unique opportunity in the life of AOO both now and > far into the future. > > The branding needs to position us in the market place, be distinctive and > unique and makes a statement about the product. > > The creation of this requires a skillset that we do not have an over > abundance of in the project. > > The proposal therefore is to initiate a contest to create this new > branding, this would have multiple benefits in terms of community outreach, > marketing and raising brand awareness. > > The contest would be source of the eventual branding of AOO 4.0 >
+1 The devil is in the details, but I think a contest can be a great way of getting many ideas, but also promoting AOO 4.0. It makes it "an event". I think Dave mentioned that another Apache project had a logo contest and received a large number of entries. > The process would be: > > Formulate a RFP with contest details and guidelines (these would include > the product name and a reasonable outline of our target markets), > timeframe, methodologies of presentation and breadth of branding elements. > > Perhaps sound out some sponsors for a prize > > Filter responses for eligibility according to the initial criteria > > Filter responses for global appropriateness > > Filter responses for target market relevance > It will be important that this filtering is done in a way that everyone sees as fair. Who judges "global appropriateness", for example? One way might be to appoint a judging panel. > Communicate with the creators of this first shortlist to get them to sell > their idea > > Shortlist to a dozen or less based on function (ie usability across > multiple media) > For maximum impact we could have blog post and social media campaign to promote the short list of logos and drive traffic to the survey. > Create a survey to gauge general public impressions/feelings with regard to > certain branding criteria: Uniqueness, Impact, Impression and > Representation. > > Reduce and Repeat. > > If no clear "winner" emerges then PMC becomes the tiebreaker > > Lazy consensus 5 days seeing as how the weekend is nearly upon us > > Cheers > GL
