On 18 April 2012 00:25, Ross Gardler <[email protected]> wrote: > I confirm I plan to do a Computerworld post (or two).these won't be about > AOO specifically, but about the Apache Way and it's fit to large projects > like AOO.
The first of these posts has been written and is waiting for the release to go live. I focusses on what it means when we say the ASF and its projects are "all volunteer". I use AOO as a case study. In terms of Don's three objectives this piece targets "3. *Speak to ICT Leaders in business, government and education sectors* confused and unsure of the future of OpenOffice since Oracle left the business." I hope to find the time to do another one that is more aimed at developers (don's objective number 2). Ross > > Sent from my mobile device, please forgive errors and brevity. > > On Apr 17, 2012 4:38 PM, "Donald Harbison" <[email protected]> wrote: >> >> I think it might be useful to consolidate some of what I've seen popping >> up >> on various threads regarding the importance of active and ongoing >> communication of our project. >> If we can coalesce on a common set of objectives, our individual voice >> will >> help weave the overall story for folks. I'm starting this discussion on >> ooo-marketing for now, but we may want to move it to ooo-dev shortly, >> depending on how this shakes out. >> >> Objectives: >> >> 1. *Speak to end users *of OpenOffice 3.x, encourage them to download >> and install Apache OpenOffice 3.4. Explain what's new at Apache, and >> invite >> folks to come learn and participate in a range of capacities. >> 2. *Speak to developers.* Highlight the 'new since OpenOffice 3.4 Beta' >> elements. Consolidate a 'Getting Started as a Developer' wiki page(s) >> 3. *Speak to ICT Leaders in business, government and education >> sectors* confused >> and unsure of the future of OpenOffice since Oracle left the business. >> >> Tactics: >> >> - I volunteer to draft the Announcement post and review with folks on >> list a post for the project blog, unless someone else is dying to get it >> rolling first. We're seeing the endgame for the 3.4 release, so it's >> definitely time to get this together and ready to publish. Timing of >> publication should be coordinated with ooo-dev and infra folks so that >> we >> are assured of sufficient download capacity. We also want to have Hagar >> and >> others in the fora profiled so that end users know where to go with >> questions. >> - Who wants to volunteer to do a post 'speaking to developers'? Drew, I >> saw you thinking in this direction, for example. >> - Louis, do you want to tackle a post on 'speaking to ICT leaders...'? I >> think this is an opportunity to broker the conversation between the >> sponsors and the service / support providers. >> - Interviews(!) ...yes, many thought these would be good to do for a >> variety of reasons. Dave the Wave Fisher, is reviewing my interview of >> him >> and getting it approved by his management for publication. The idea here >> was to use the project blog for short profiles introducing folks to >> folks....Let's get back to this... please. May I suggest that someone >> volunteer to interview: >> - Drew >> - Kay >> - Juergen >> - Others... >> - Mentor blogging. Ross and other ASF leaders have their blogs. Given >> the adventure we've been having moving OpenOffice into Apache starting >> last >> summer, I think there's plenty of material to illustrate the Apache Way >> with the way we've been progressing despite some signficant challenges. >> - Social media -- primarily twitter feeds to amplify the posts when they >> happen with #openoffice, and #apache hashtags. >> >> I'm sure folks have other ideas, so please add them to this discussion. >> Let's also use the Marketing Planning wiki to capture the work planning >> and >> drafting here *http://s.apache.org/82x* -- Ross Gardler (@rgardler) Programme Leader (Open Development) OpenDirective http://opendirective.com
