> So, I was talking to Howard about registering it real quick, and he
> had two thoughts about this. One is that the logo is going to be WAY
> too hard to silkscreen onto something. When you start shrinking it
> and playing about with it, it loses its definition. He also thinks
> that it's not worth the $275. "If someone steals it, let them have
> it; we'll make another one."
>
> I'm interested in hearing opinions of others on this and if I can get
> some help understanding the rules for registering a trademark, maybe
> we'll register it anyway.
There's trademark (TM) and registered trademark (R in a circle).
I assume the registered version has more protection.
> The biggest drawback is that if someone
> clones our products, they can use the logo, which is bad.
My understanding is that anyone can use a trademark unless they
are selling a product.
For example, I can say "Could you xerox these for me?" and the
Xerox Corporation can do nothing about it. However if I am selling
photocopy machines, I can't call a Canon photocopier a xerox.
If enough people use a trademark in a generic sense, the company
can lose the trademark. IIRC, Bayer lost the trademark to aspirin.
Xerox and kleenex are in danger of going that way. But all the
trademark owner can do is politely request that you not do it.
And of course, the rules probably vary from one country to another.
For a logo, copyright might provide some protection.
And there is nothing to stop someone from using a similar style graphic.
When AT&T came out with the "death star" logo, suddenly lots of companies
came out with various logos and graphics with similar stripes. In fact,
the Traversal logo reminds me of the death star logo.
As always, for real legal advise, see a real lawyer.
---------------
So... looking at this thing... I get
3D eye candy
reminds me of AT&T death star
striped cloth draped over a ring?
The letter 'O' ?
And yeah, if you want something that will scale down nicely, this isn't it.
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