Although I agree that a rebranding might hold value, please please
please don't let it be something as unclear as a user-defined prefix.
If a rebranding would have to be done it would seem to be more fitting
to rebrand/remarket it as an "enterprise java framework" which it in
essence is.
David
On dinsdag 13 maart 2012 11:28:43, Jason Blum wrote:
I almost brought this up at the Future of CFML BOF at
http://OpenCFSummit.org, but figured folks would laugh me out of the room.
But @sneiland asked the other day if anyone could think of a good
acronym for Linux Apache MySQL ColdFusion
(https://twitter.com/#!/sneiland/status/177605134044508160) and I got
to thinking:
Our beloved CFML has not been re-branded since losing the space
between Cold and Fusion 14 years ago. Yet, since moving to Java in
2002, nothing has more warranted a re-branding than the emergence of
the Open Source alternatives to ACF, Railo and Open BlueDragon.
Because "CF" carries so much baggage in so many peoples' minds, and
because "CF" is just a prefix after all, for which I imagine the
engines could easily accommodate a substitution, what would folks
think about adding support in the administrator console, for
specifying your own prefix?
Cloud Markup Language => the engine processes *.cc, *.cm files for
<cset...
Mura Markup Language => *.murac, *.muram: <murascript...
Gov20 Markup Language => *.gov20c, *.gov20m: <gov20component...
YoMaIWroteMeAScriptingLanguage Markup Language =>
*.yoMaIWroteMeAScriptingLanguagec, *.yoMaIWroteMeAScriptingLanguagem
=> <yoMaIWroteMeAScriptingLanguageMail...
and, of course, always CFML => *.cfc, *.cfm: <cfquery...
I know it doesn't do much for developers - but hear me out:
Imagine pitching a CFML solution to a client or prospective hire and
getting away with identifying your solution for what it is, an
"enterprise-class, free and Open Source scripting language for Rapid
Application Development." Imagine NOT getting derailed with all the
old "yes, ColdFusion is around," "no this isn't Adobe ColdFusion," "no
ColdFusion, isn't dead" discussions...
The engines might continue to process multiple prefixes, so you could
leverage, say, ColdSpring or Mach-II in your other-prefixed-code,
without having to search-and-replace dependencies.
Might be a great publicity stunt, especially now as Adobe no longer
really seems to be driving the language. Kind of future-proofs the
brand, because you can promote CFML or YoMaIWroteMeAScriptingLanguage
Markup Language. I know it won't fool everyone - but is a rather bold
declaration of stewardship of the language.
Anyway there I've shared the idea - let the howling begin! :)
--
Jason Blum
http://twitter.com/phenotypical
http://phenotypical.com
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