Well, yes and no. Technical quality and taste are not the same thing (of 
course) but the aesthetic qualities of an object are as much a technical aspect 
of that object, as is it's functionality, topography, ergonomics, etc etc. Only 
the most fundamentalist 'engineer mind' would disagree with that, because for 
the most part, how an object looks AND functions are intrinsically intertwined 
in whether that object gets consumed or not.  Type is a highly consumable 
object, and it is not actually so very very technical in fact. Type is not like 
a spacecraft that relies on technical rigour and excellence to the nth degree 
and needs zero aesthetics. 

Also, what level of technical inadequacy would make a font 'junk' or (in your 
words) "simply crap, or at least substandard" anyway? Give us some examples, 
and also, show us how your example fonts are such a cause for concern.

I would say the problem is the other way round. There's too many boring type 
designers at the controls, not too many technically inept type designers at the 
controls :)

I think way too many type designers seem to obsess over technical gymnastics 
and fail to make anything that excites aesthetically, or nail it aesthetically. 
There's a LOT of superbly made, but very dull type, totally cut off from both 
mainstream and offstream culture. And to make it worse, there's lots of dull 
type made by designers who tow the 'technical is everything' line at the 
expense of aesthetics, but are not that great technically anyway ;)

-vernon



On 13 Oct 2013, at 12:42, Thomas Phinney <[email protected]> wrote:

> Sorry, no. Technical quality is not determined by popular opinion of the 
> masses. Quality and taste are not equivalent concepts subject to the same 
> determinations and forces.

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