Is it really unreasonable for most Internet users to own their own
domain(s)? Why exactly?

How many of them will care about protecting it? How do you prevent them from selling it, or access to it, or control of it?

Also keep in mind that you're talking about ~6 billion unique names, which may go down to several hundred million if they're fine with taking different TLD's for the same names; but there'd still be a MASSIVE saturation of the namespace. Imagine trying to keep track of all your different friends' websites, with TLD information, maybe subdomain variations; confusing, or dangerously anti-privacy if it's made easier with a global registry allowing lookups by metadata.

mention the larger privilege of potentially seeing much more of what
their users do in their online activities. There is a rich spectrum of
possibilities here for behaving well, and also it must be said, for
behaving less well; for investing a little, or investing a lot. And
that's what could turn it into a real marketplace...

Extortion, Inc.: "You haven't been 'behaving well' on the internet, you naughty girl. Pay up or we'll change your reputation."

towards independence.  For example, if someone like Yahoo were to
eventually screw up something as widely loved as Flickr, or Twitter
found themselves overstepping the mark re targetted advertising
(apologies to those companies - purely examples, I just happen to use
and hence depend on those sites). People tend to complain more loudly
than they praise, so I fear it'll take a high profile screwup or two
before the value of this kind of freedom is really appreciated.

More than that. Facebook keeps drawing complaints, but it *also* keeps drawing new customers - perhaps the rate of adoption is faster than the rate of loss? All publicity is good publicity, and all that? A deliberate stunt (such as an April Fool's Day "your data has all been lost") *combined with* "If you had data portability, none of this would have happened." would raise awareness (but would be too risky from a PR standpoint, for all those users annoyed at a single day of unannounced offlineness and the emotional distress of thinking that everything was gone).

ongoing of quality of service (b) link-based lock-in: moving my stuff
would break every link to it in the Web. I can't see a plausible way
around this without getting more users engaged with switching at the
DNS level.

I do.

-Shade
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