### Editor's Note ###

Hey, all! Great article today from Chris Grams of New Kind, who
continues his series on open branding practices. Today's installment is
an especially great read for anyone currently undergoing mission
revisions. Check it out (and share/circulate as appropriate!).

### Content Update ###

New today:

Chris Grams: "4 keys to redefine your mission statement"
https://opensource.com/open-organization/16/7/4-steps-transparent-mission-driven-organization

Previously published:

The Open Organization: "July 21 #OpenOrgChat: Open organizations and
non-profits"
https://opensource.com/open-organization/16/7/open-organizations-and-non-profits
Views: 89

### Site Stats ###

Page views: 395
Total page views for the month: 9,732

Field Guide Downloads: 6
Total Field Guide downloads for the month: 85

Catalyst-In-Chief Downloads: 0
Total Catalyst-In-Chief downloads for the month: 54

### Social Media Stats ###

@TheOpenOrg Twitter followers: 2,708 (+5)
@JWhitehurst Twitter followers: 12,727 (+15)
Facebook likes: 490 (+0)

### TheOpenOrg Resources ###

Metrics spreadsheet:
https://docs.google.com/spreadsheets/d/196RzNrhAiHRBcZHtrDYYKy0I9m8Bqa67K9OOPbDxuME/edit?pli=1#gid=46325027

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