you need to seed your app well with influential users. if you have someone with a large friend network who tries the app and likes it, his friends will hear of it from their activity streams, and in turn their friends. you will be amazed how fast an app spreads this way. On the other hand a really small number of users go to the directory, so just getting it on the newest additions for one more day isnt really solving anything. I'd strongly recommend to focus on the activity stream that you are generating and make that more exciting and relevant, in addition to seeding the app with users with large friend networks. thx rahul
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