Hi developers,

The new AppReviewer is much smarter than the old one. Now it will catch 
those very crafty abuse cases where apps try to copy the name of existing 
apps in order to trick the users. So, newly submitted applications with 
names that are too similar to existing applications *will not* be approved. 
Apps that change their name to names that collide with other applications *will 
be removed*.

This measure is designed to protect you from apps that try to copy your 
app's name.

However, it can backfire on you if you try change your application's name. 
The short rule is *do not, ever, try to change your application's name*. And 
if you disregard this advice and do it anyway, please realize that if the 
new name happens to collide with the name of another application, then your 
app will be *taken down immediately* without any opportunity to fix the 
problem[*].

*[*] temporarily, we're not actually doing this, but we will start doing 
that soon!*

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