I'd like to have their problem, because they have the $$$s to solve it.
They do not have that money. They have virtual money becuase of the stock
value. It is speculative at best what would happen if they tried to exchange
all that virtual money for cold, hard cash.
There is no site that takes more hits than google, IMO, and they can
sustain the worst days. They're doing something right.
Yes, they are. They are taking the brute force approach, which I like to
call "the American V8 approach":
a big block V8 is extremely inefficient. It guzzles fuel. A Japanese
turbodiesel engine will beat the living daylights out of it if it had the
same volume. But a V8 has brute, raw horsepower, and plenty of cylinders
which give it the near-turbodiesel's momentum, and that huge volume that
gives it top speed.
In the same analogy, Google more likely than not has a countless army of
people to run those server farms, where in a well thought out architecture,
up to 30 people would suffice.
I don't know what they'll use in the future, but know that they use Linux
today and are able to keep their site going and their stock price seems to
reflect that Google is a growth player on Wall Street.
Google's stock price is high because investors perceive it to be such. Is
perception the reality? Perhaps if one keeps convincing oneself long enough,
perception becomes the reality. At least for that person.
The reality regarding Google is that they are completely irrelevant. They
offer an abstract service that one cannot eat, drink, or create clothing and
shelter from, especially not in a 3rd world country, and especially not
directly. Only indirectly, provided certain social and financial
prerequisites are met. If a world-wide nuclear holocaust were to take place
tomorrow, Google would be worthless, irrelevant, and insignificant. I've
argued this before.
At it's core, Google is nothing more than a fast and effective search
engine. And that's nothing special in and of itself.
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