Since artwork is closely related to marketing - and I forgot to CC marketing, here's a forward...
AJ ---------- Forwarded Message ---------- Subject: [opensuse-artwork] Some notes from the artwork BoF at the openSUSE conference Date: Wednesday 27 October 2010, 16:09:50 From: Andreas Jaeger <[email protected]> To: [email protected] Here are some notes from the artwork BoF that we had last week. * How should artwork look? * To market openSUSE, we should have a "corporate identity". This is a recognizable face at different places. * Corporate identity includes YaST, boot screen, splash screens, wall paper, web presence, banners, posters, flyers... Especially the distribution should have a consistent artwork. * Right now, we have three distinct color palettes: The Novell palette, Jimmac's old palette at http://en.opensuse.org/openSUSE:Artwork_miscellaneous http://en.opensuse.org/openSUSE:Artwork_guidelines and the Bento color scheme. * Palettes break with using gradients * Nuno: It's important to have a person that understands guidelines and explain them (an editor). This person should sign up on artwork. * Nuno: corporate identity creation takes time. Example: oxygen took more than 2 years to reach a common understanding between the three oxygen designers (everything of it has now been replaced). * First thing: Marketing team to define target users and needs, then many talks between art and marketing team. Note that context is important, one color on white is different from the same color on black. * Suggested next steps: 1. Clear strategy to define messaging. 2. Designer will propose something, 3. Marketing folks will review and iterate process until something appears. * Apple has great guidelines. First to break the guidelines is Apple itself. Guidelines are mainly for external folks. * Art team asks: Size, Message, DPI, Text; Colour requirements (black & white, full colour) * Get all done artwork in subversion/git - and give all artists access to playground. -- Andreas Jaeger, Program Manager openSUSE, a...@{novell.com,opensuse.org} Twitter: jaegerandi | Identica: jaegerandi SUSE LINUX Products GmbH, GF: Markus Rex, HRB 16746 (AG Nürnberg) Maxfeldstr. 5, 90409 Nürnberg, Germany GPG fingerprint = 93A3 365E CE47 B889 DF7F FED1 389A 563C C272 A126 -- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected] ----------------------------------------- -- Andreas Jaeger, Program Manager openSUSE, a...@{novell.com,opensuse.org} Twitter: jaegerandi | Identica: jaegerandi SUSE LINUX Products GmbH, GF: Markus Rex, HRB 16746 (AG Nürnberg) Maxfeldstr. 5, 90409 Nürnberg, Germany GPG fingerprint = 93A3 365E CE47 B889 DF7F FED1 389A 563C C272 A126 -- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
