On Tuesday 18 January 2011 18:43:19 Bryen M. Yunashko wrote: > In today's marketing team meeting we discussed how to go forth with the > 11.4 Release Campaign planning. It was agreed that we should use the > December Collaboration Days as a model and adopt a divide-and-conquer > strategy with respect to organizing the tasks and completing them. > > So we are dividing the responsibilities as follows: > > * Chuck Payne will coordinate with the Ambassador Welcome Team to plan > for Ambassador outreach and launch parties. > > * Jos Poortvliet will coordinate the marketing materials/writing tasks.
This means release announcement as well as feature guide & other communication. The announcement/feature guide can always use some attention: http://manugupt1.ietherpad.com/4 And as usual I also link the enduser and contributor folders: http://piratepad.net/d8xWTUwHq3 http://piratepad.net/xKoBE4vmSM ;-) > * Manu Gupta and Bryen Yunashko will coordinate the Social Media/Press > tasks. > > Each of these coordinators will formulate a plan of action on their > tasks and discuss broadly with the team and community at large where > applicable to make the 11.4 release a very successful campaign. > > If you feel an additional category is needed. Please speak up now. > > I would like to emphasize that while we should be making a big splash > leading up to the release date (March 10 2011), let's also remember that > the 11.4 campaign is ongoing. This means that our campaign for 11.4 > continues until the next release date in November. Our efforts should > think about both short-term and long-term tasks to provide consistency > and delivery. > > Thanks! > Bryen M Yunashko
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