On Friday, February 11, 2011 06:33:42 AM Helen wrote: > >> openSUSE is whatever you do with it. > > > > For the identity again: > > > > We´re a large and healthy community, that develops _and_ supports a linux > > distribution called openSUSE. You can use our universal distro for your > > desktop-PC, your Server, your tablet.... what ever you want. openSUSE is > > a universal operating system (can everybody find another expression for > > that, it looks really like Debian.) that you can use in almost all use > > cases. But there isn´t "just" the distro. With our build service you > > can create packages for the most popular distributions, like Debian, > > Ubuntu, Fedora, Red Hat, Mandriva and of course openSUSE. > > With SUSE Studio you can create your own linux distro, a lightweight > > openSUSE appliance or just your personally openSUSE installation media. > > > > cheers > > kdl > > Though this is similar to the sorts of things we'e often talked about > in various places, it was very useful for me to read this just now. > That is such a neat statement encompassing such a lot of the project! > > I was reading a marketing book today, thinking about branding. > There's a picture of an advertisement for Diet Coke, with a list of > the "ten reasons people drink Diet Coke" and all of them were "taste" > with "just for the taste of it" slogan. > It made thinking about "openSUSE, the Colours for your Colours". It is about semiotic and the way people can perceive what it means for them but emotional enough to be catchy.
You would think it is about options in openSUSE as distro desktop, server, netbook, etc. or tools to develp or desktops or packaging beyond frontiers or distro customization, etc.... Still playing with the concepts to get the enlightment too. ;-) > This sort of 'one note' campaign has some great qualities, making a > very strong connection with people. I look at that picture and > remember the theme song from the 80s! But how to do that with > openSUSE? > And they build a campaign by repetion with almost no variation. Make an emotional association among images, shape, color, words, and sounds. > I've been mulling this over quite a lot, because the project has so > many aspects or branches. I've been thinking about ways to structure > themes and strategies around each branch, and each being promoted > separately depending on the audience - desktop or server or > development tool depending on the context, who is asking, the magazine > style or whatever. We need an unified image, unified global concept, able to wrap the whole openSUSE subprojects with one persistent image (colors, shapes, textures, words, sounds). This image should be able to transmit that openSUSE Project has the right color (tool, desktop enviroment, clent-server, packager, customizer, builder, etc...) for what we just need to do > > But the 'anything, everything' idea - " openSUSE is whatever you do > with it" could work too. That comment makes me think " makes me think > "any color you want" or "whatever you want it to be" ... it fits very > well with the Chameleon mascot, changing color to fit any background. > And playing with the colours, spots, and stripes the chamaeleon is able to show take me to what openSUSE Project is able to deliver fullfilling our different needs. > So... I'm not sure what my point is here, just some random musings > really.....! > > Helen Sharing my thoughts with all of you can bring the right actions. Regards, -- Ricardo Chung | openSUSE Linux Ambassador Panama Testing version:| oS 11.4 Milestone 6 | KDE 4.6.00 | Mesa-Nouveau 3D -- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
