Argogroup, a specialist in user experience optimisation for mobile services, has announced that it has implemented the first phase of end-to-end 3G video calling over Circuit Switched Data (CSD) into its award winning User Experience Optimization platform Monitor Master.As 3G becomes more mainstream, services that were little more than novelties under GPRS are becoming viable sources of revenue for the first time, the company says.However, the success and quality of these services are the critical factors that determine revenue, profit and customer churn. Argogroups Monitor Master works by creating a video call and checking at a protocol level that a video call can be established and sustained between two terminals. This functionality gives operators invaluable visibility of the quality of their service with the intelligence to modify and amend any problems contributing to an unsatisfactory user experience.
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