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Allstate Insurance

Web Analytics Analyst

 **We submitted two candidates, and the manager said that one did not look
technical enough and the other had HBX experience, but it wasn't current
enough.  They need someone to be proficient with Excel as a compliment to
HBX.  This is because they use Excel to assist in their reporting.



*Description *



The Internet Marketing Technology (IMT) department partners with Internet
Marketing and other departments to deliver innovative technology solutions
focused on marketing programs and marketing tools. Additionally, IMT
provides consulting expertise to guide overall prioritization and drive
scheduling of marketing technology initiatives and maintains the overall
project portfolio and content elements for
Allstate.com<http://allstate.com/>applications, the only consumer
facing applications at Allstate.



Our Web Analytics team provides Allstate enterprise-wide web metrics and
analytics support for Allstate internet (and some intranet) web sites.



*WEB ANALYTICS ANALYST — *Experienced, Consultant-Level Opportunity



As a Web Analytics Analyst, responsibilities include all aspects of Allstate
internet web analytics effort including web traffic tracking, data capture,
processing all data for analysis using measurement models, developing new
web measurement reports and models.  A successful candidate will also be
responsible for applying their business knowledge, communications and
facilitation skills to the above.



*Primary Responsibilities include:*



Provides web analytics support for Allstate internet sites.  This position
is responsible for all aspects of Allstate internet and intranet web
analytics effort including web traffic tracking, data capture, processing
all data for analysis using measurement models, developing new web
measurement reports and models.  Role includes analysis, use of existing
internet measurement tools and operational tasks.  Having a business
understanding of Allstate internet and intranet sites is a plus.  Key
responsibilities include, but are not limited to: Assisting users in
accessing and interpreting their data and providing reports that support
their business needs.  Provide in-house product support.  Candidate should
be familiar with web operations infrastructure, measurement tracking, and
internet utilities including the ASP web analytics solution Omniture's HBX
application. Provides expertise to multiple areas of the business.



*Qualifications*



*Experience required*

   - Proficiency with Omniture's HBX (Hitbox) tools and Microsoft Excel
   - Web analytics experience including web usability
   - Experience utilizing tools to track, measure and report website
   measurements
   - Demonstrated supporting of business clients with Web Analytics
   - Skilled at interacting directly with clients from problem definition
   through implementation with a demonstrated ability to bridge the gap between
   the business and consulting tasks
   - Ability to meet deadlines in a fast paced environment
   - Web marketing and online web systems development and deployment
   - Statistical analysis
   - 3+ yrs HTML
   - 3+ yrs Internet Browsers
   - Optional: familiarity with Allstate's customer facing Internet
   applications/sites

  Shankar

248-522-6879

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