USG direct client is looking for *Decision Analytics - Leads/List Analyst *
at *COLUMBUS, OH.*

*Key Responsibilities:*

•Work with internal strategy, modeling, test design, leads production, and
analysis teams to generate and deliver marketing target files to desired
channels and manage all aspects of marketing automation processes,
including rules monitoring/tuning, and operational enhancements.

•Track response, assess actual vs. expected financial results, measure A/B
tests, and make recommendations based on findings to guide future
strategies.

•Manage multiple priorities and set appropriate and attainable goals for
the team.

•Synthesize findings into senior level presentations that convey insights
and recommendations through compelling storytelling, while maintaining a
balance between the big picture and mastery of details.

•Champion corporate policies and procedures. Ensure compliance with legal
and regulatory requirements. Work with management to develop and apply
effective risk management processes and controls.

Desired Skills and Experience

*Minimum Qualifications:*

•2-5 years of related work experience in financial services, retail,
healthcare, telecommunications, entertainment, or other industries with
strong direct marketing, digital marketing, and experimental design
practices.

•Strong understanding of data mining models, structures, theories,
principles, and practices.

•Knowledge of data mining / statistical analysis tools such as SAS or SPSS.

•Advanced level experience with Microsoft Word, PowerPoint, and Excel.



*Desirable Characteristics:*

*•*Excellent written and verbal communication skills, with a proven ability
to interact effectively across all organizational levels.

•Progressive thinker and problem solver, with a strong ability to manage
ambiguity/complexity.

•Work effectively in teams as well as independently across multiple tasks
while meeting aggressive timelines.

•Experience working in a consumer-centric company with teams of technical
professionals in a cross-functional environment.

•Ability to embrace change, constructively negotiate constraints, and
effectively leverage resources to create exceptional outcomes. Consistently
inspires high levels of professional demeanor and integrity.



*Preferred Technical Skills:*

*•*Strong experience with business intelligence and data mining tools such
as BusinessObjects, Microstrategy, Tableau, Qlickview, and SAS Enterprise
Guide/Miner.

•Direct experience with SQL programming and large database applications
such as Oracle, DB2, SQL Server, Teradata, and Hadoop.

•Experience developing and applying statistical or machine learning methods
in a corporate environment through applications such as SAS, SPSS, S,
S-PLUS, or R.

•SAS certification (if not present at hiring, we will encourage obtaining
Base certification and potentially additional levels once on the job).

•Fluent in programming languages such as Python, Java, or C++ in a data
mining context, and experience building web-based applications using HTML,
CSS, Perl, and JavaScript



*Please share your updated resume at *[email protected]* or feel free
to contact me at **614-401-5194*

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