Another example, to illustrate. Those of you who have kids may identify
with this one.
Twenty or thirty years ago you could have asked a 5 year old to play the
word-association game too:
"McDonald's" - "Ronald McDonald", "Hamburgler", whatever.
Now it's more likely to be:
"McDonald's" - "toy"
They draw many more children that way than when children thought of them of
just as a fun place to go.
Hey, if they had toys for database administrators, I would want to go to
McDonald's too!
: )
P.S. Did you notice they have introduced the McRib, and other "non-beef"
burgers since the beef crises in the UK? They are now playing ads about
this here in Canada, now.
Patrice Boivin
Systems Analyst (Oracle Certified DBA)
-----Original Message-----
From: Boivin, Patrice J
Sent: Tuesday, May 01, 2001 10:41 AM
To: '[EMAIL PROTECTED]'
Subject: RE: Windows vs. UNIX
Importance: Low
IBM is marketing themselves as a services company now.
They are trying to change the way you perceive them, if you want you
can play the word association game:
"sky" - blue.
"cat" - claws.
"dog" - fur.
"HP" - laserjet printers.
"bank" - no money left.
"car" - gas prices.
"oracle" - databases.
"grocery store" - line ups
"Microsoft" - upgrades.
"shopping malls" - it's too warm
"IBM" - services company. (if you thought "hardware", that's
wrong, according to the ad.)
So - you have a crisis? Call IBM, they will find what you need,
package it as a solution for your problems, and voilą!
: )
Storage Solutions is like that too, in a way - many companies now
"outsource" components that they used to manufacture themselves.
The "hole" they are trying to plug is people's perception of their
company. They are trying to "position" themselves differently. Position
themselves differently in your mind...
Regards,
Patrice Boivin
Systems Analyst (Oracle Certified DBA)
-----Original Message-----
From: Mark Leith [SMTP:[EMAIL PROTECTED]]
<mailto:[SMTP:[EMAIL PROTECTED]]>
Sent: Tuesday, May 01, 2001 11:05 AM
To: Multiple recipients of list ORACLE-L
Subject: RE: Windows vs. UNIX
For all those in the UK - I am sat here wondering what in
the world the IBM
ads could do in the way of "plugging the hole"?
For US/International: we have had a spate of IBM ads lately
on British TV
where it shows a board meeting of some sort where they are
having a crisis
(who's in charge of web servers, whos in charge of desktop
support, blah
blah endless blah)- then everything focuses on an individual
(usually a
director) with the comment: "That's when you realise you
need IBM!"
Any insight from those all knowing "Oracles" out there?
Mark
-----Original Message-----
Patrice J
Sent: Tuesday, May 01, 2001 12:55
To: Multiple recipients of list ORACLE-L
If you are taking social psychology as well, maybe you can
write a paper to
explain why marketing tactics actually work, I never
understood that one.
Why is using imagery and imparting moods more effective at
selling than
facts and a track record?
Once you have finished that paper, please send it to me,
because I still
don't understand.
e.g. last night on TV there was a Bridgestone commercial,
talking about
integrity, reliability. It seems obvious to me that their
sales have
dropped, they did a marketing study and discovered that
ooops! People don't
trust them anymore. So they concoct an advertisement to
present themselves
as reliable, to plug a hole so to speak. This is just an
example, most of
the ads on TV seem to be about plugging holes...
Another example was that MS ad about the system
administrator with nothing
to do because she was using Windows2000 servers, and
therefore had no
worries about anything ever going wrong...
The list could go on and on.
And these ads actually work! I just don't get it.
(this is my opinion, not that of my employers, etc. etc., I
am responsible
for the effect of sharing my honest opinions, blah blah
blah)
Patrice Boivin
Systems Analyst (Oracle Certified DBA)
-----Original Message-----
From: Roy Ferguson [SMTP:[EMAIL PROTECTED]]
<mailto:[SMTP:[EMAIL PROTECTED]]>
Sent: Monday, April 30, 2001 6:36 PM
To: Multiple recipients of list ORACLE-L
Subject: RE: Windows vs. UNIX
this information is actually a proposal that I
created for a college
course I'm
taking...I have a lot of experience with UNIX and
very little with
Windows...that's why I only needed the facts and no
opinions...
>
>Roy,
>
>Forgive me my lack of understanding, but if you
don't
>know why one would choose Unix over Windows, why
are
>you proposing Unix altogether?
>
>Yosi
>
>> -----Original Message-----
>> From: Roy Ferguson [mailto:[EMAIL PROTECTED]]
<mailto:[mailto:[EMAIL PROTECTED]]>
>> Sent: Monday, April 30, 2001 2:46 PM
>> To: Multiple recipients of list ORACLE-L
>> Subject: Windows vs. UNIX
>>
>>
>> this is not to bring up a heated debate over the
two platforms...
>>
>> I am making a proposal to move the current access
97
>> databases to an oralce
>> platform running solaris.... I would like to put
in the
>> proposal a brief reason
>> why a UNIX platform will be better than a Windows
platform.
>>
>> the current environment:
>>
>> MS Access 97 databases running on Compaq server.
Databases
>> are about 20GB in
>> size...
>>
>> proposed solution:
>>
>> Sun E3500
>> T3 Storage Array
>> Solaris 8
>> Oracle 8i
>>
>> Just need a couple FACTS as to why one would
choose UNIX over
>> Windows....
>>
>> Thanks in advance....
>> roy
>>
>> --
>> Please see the official ORACLE-L FAQ:
http://www.orafaq.com <http://www.orafaq.com>
>> --
>> Author: Roy Ferguson
>> INET: [EMAIL PROTECTED]
<mailto:[EMAIL PROTECTED]>
>>
>> Fat City Network Services -- (858) 538-5051
FAX: (858)
538-5051
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access / Mailing
Lists
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> INET: [EMAIL PROTECTED] <mailto:[EMAIL PROTECTED]>
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