Well, if I remember details correctly, the subtext of one of the ads 
is actually quite revealing.  

A young CEO/CIO announces, at a company party on the deck of a large 
luxury yacht, that the company is doing well, actually made a profit 
(what a concept!), and had attracted $20 million in additional 
investments.  

Someone asks how a whole bunch of their multinational IT 
infrastucture is going to be completely integrated in the 90 days 
required by the investors, and (after the blank stares from the 
un-tech-savy company faithful) the answer (at the conclusion of the 
ad) is something along the lines of "you are *soooooooo* ready for 
IBM".  

The unstated subtext is that presumably it will cost most/all of the 
$20 million of investment to get the IBM solution?

regards,
ep

On 1 May 2001, at 6:36, Lord David wrote:

Date sent:              Tue, 01 May 2001 06:36:04 -0800
To:                     Multiple recipients of list ORACLE-L <[EMAIL PROTECTED]>

> Now IBM et al aren't going to spend huge amounts on these ads if they didn't
> think it was worthwhile.  So, what gets me is the implication that company
> directors will buy IBM, not because they have hard evidence that they are
> faster/better/cheaper for their business, but because they get a warm safe
> feeling from ads like these.  Doesn't fill me with much confidence.

...

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