Position: Unica Marketing Database Analyst.

Location: CA.

Duration: 6 Months.





Job Description :

Marketing Database Analyst

This position supports Email Campaign Management. This contract position
will be focused on the following activities on the email team:



1. Campaign Quality Control (60%)

Thoroughly review and understand requirements for specific key email
campaigns

Review and audit selected internal/external input data files/tables

Review campaign logic (in Unica Affinium Campaign) and compare to business
understanding of requirements

Conduct quality control tests of the intermediate and final selected
recipients of a campaign to ensure business requirements are being met
(through inverse testing and comparative review with other trusted sources)

Validate post campaign response metrics are captured and represented
completely and consistently in the email campaign response database



2. Campaign Metadata Validation (40%)

Audit email campaign requirements (documented in Unica Affinium Plan) for
completeness and consistency

Systematically correct and supplement email campaign metadata across the
Marketing Resource Management system (Unica Affinium Plan) and the email
Campaign Management system (Unica Affinium Campaign)

Work with project teams to validate consistency between systems that store
and rely on campaign metadata that drives insightful campaign reporting



Required skills needed for position:

2+ years experience working with an automated Campaign Management
applications; ideally Unica Affinium Campaign

4+ years experience working with working with large, complex data
warehouses/data marts

4+ years experience with SQL and with extracting and manipulating large
datasets for analysis purposes; preferred experience with Teradata

Strong experience understanding data structures and analyzing data from a
business perspective

Very strong written and verbal communication skills with experience working
in a team based environment

Proven direct marketing campaign management experience (preferably in the
Financial Services industry) with the experience translating business and
targeting strategy into detailed campaign and database selection logic

Ability to identify, diagnose and solve campaign and data related problems

Self-motivated, quick learner that can jump in and learn processes and data
in a timely manner with limited guidance

Proficient in Microsoft Word, Excel and PowerPoint to deliver key findings
in an impactful and actionable manner.



*Thanks & Regards*

* *

Chris

*VOLGA Systems & Services, Inc.*

*(**408) 216. 7673 (Voice)
(413) 235.7695 (Fax)
[email protected]
www.volgasystems.com*

*http://groups.google.co.in/group/recruiting-simplifies*



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