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*Job Title* Marketing Systems Senior Business Analyst (A/B Test and Optimization) *Project Location* San Francisco, CA *Duration* 6 months /Contract *Skills Required and Job Description:* *MOI: TELEPHONIC + FACE2FACE* This person needs to have recent hands on experience with A/B testing websites (not email campaigns) As a member of the Marketing Systems Web Analytics Solutions team, the Senior Business Analyst is responsible for working in a cross-functional capacity to provide business and functional requirements, technical direction, domain expertise, and feasibility analysis for A/B tests and Personalization campaigns. The Senior Business Analyst will work hand in hand with different teams to execute A/B tests for different projects and major initiatives across macys.com. This role will focus on A/B Test planning and development, with the goal of ensuring an extremely high degree of data accuracy that will in turn feed into actionable insights and optimizations. The Senior Business Analyst will interface cross-functionally with different teams including Marketing Strategy, Site Merchandizing, CRM, Product Management, Analytics and Technology teams. *Key Accountabilities:* • Day to day support of A/B Testing activities and communication of A/B Test Readiness and Execution status for different Test Campaigns • Work with Product Managers and Engineers to implement and execute A/B Tests. • Write business/functional requirements for the cross functional projects related to A/B Testing. • Ensures accuracy of data capture across multiple Testing tools • Demonstrates up-to-date expertise in Web Analytics and applies this to the development, execution, and improvement of action plans • Provide A/B Testing subject-matter expertise to project team members. • Ensure thorough Acceptance Testing of A/B test campaigns • Manage communication and workflow with different A/B test vendor platforms • Successfully engage in multiple initiatives simultaneously. Manage and keep track of all open issues and ensure issues are resolved in timely manner *Skills Summary:* • BA/BS Degree or equivalent work experience. • At least 2 years of experience working on A/B and Multivariate Testing on site and mobile channels • Experience working with a Testing tool such as Adobe Target, Monetate and Maxymiser • Experience working with Product and Technology teams to launch, A/B test and recommend improvements to new and existing features • Knowledge of Web Analytics report suites such as Adobe SiteCatalyst, Google Analytics and IBM Coremetrics • Knowledge of HTML, Javascript and CSS. Thanks & Regards, *SONU SINGH* Technical Resource Specialist *RG Talent Inc.* 39120 Argonaut way Suite # 157, Fremont CA 94538 Email : [email protected] Hangout : [email protected] URL : www.rgtalent.com In my absence please contact Amit Kaushish at following address *[email protected] <http://mce_host/RTL-INTIME/security/[email protected]>*. Disclaimer: Under Bill s. 1618 Title III passed by the 105th U.S. Congress this mail cannot be considered spam as long as we include a way to be removed from our mailing list. Simply send us an e-mail at [email protected] and we will gladly REMOVE you from our mailing list. Click To Unsubscribe <http://rtl.rgtalent.com/RTL-INTIME/vendorAction.po?mailType=CO&compId=2&[email protected]&requestFor=R> -- You received this message because you are subscribed to the Google Groups "Oracle-Projects" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at https://groups.google.com/group/oracle-projects. For more options, visit https://groups.google.com/d/optout.
