Very nice G. Jason, if u want to be taken seriously, you'll deliver something like this. With a real marketing plan, not a couple of sound bites and inspirational quotes.
Marketing plans include words like channel, segment, persona, crowdsourcing, roi, metrics, marginal cost of customer acquisition, etc. we look forward to your next submission. :) Dan Schlossberg Chief Software Craftsman www.softwaresingularity.com (m) 678.361.6960 Sent from my iPhone. On Nov 10, 2012, at 2:04 PM, Andrej Gono <andrej.g...@millennium.sk> wrote: http://www.showorchard.com/ *From:* Nuno Duarte [mailto:nmdua...@gmail.com <nmdua...@gmail.com>] *Sent:* Saturday, November 10, 2012 7:52 PM *To:* orchard-discuss@lists.outercurve.org *Subject:* Re: the orchard cms pitch Hi, I Think there should be on the Orchard WebSite a list that references to real world production websites made using Orchard CMS (something where we could reference our work). Also on the Orchard Website Home Page there should be a list of companies that are using orchard (mainly the big ones). A lot of people look at orchard but doens´t really believe on the product, this way (stated above) i believe we could improve the marketing strategy. Nuno. On Sat, Nov 10, 2012 at 5:26 PM, jason <ja...@i-build-websites.co.uk> wrote: The way I look at it.... the pitch for orchard should be something like. 'A great and cleanly designed cms, with microsoft technology, great for learning c# coding backed by superb Microsoft programmers'... thats the pitch to the tech community... Pitch to user community would be something like.... 'New, smooth, advanced cms with all the features you need in the modern world'... People do not really need a zillion modules, they just need to do a few things like -contact form -facebook integration -map integration -video -blog -mailing list management so, for coders, it is 'nice to use, work with, clean' , perhaps could be plugged with video or something when people join website spark ? http://www.microsoft.com/web/websitespark/ The wordpress website is 100% marketing on the front page, orchard looks 100% technie in development, really needs just a little tweak there. I would push it as 'wordpress that old thing, orchard the new better thing'. Any thoughts on this ? Jason www.i-build-websites.co.uk 07415 46 15 87 skype:jasonpalmer1971 The information contained in this e-mail is intended only for the individual to whom it is addressed It may contain privileged and confidential information. If you have received this message in error or there are any problems, please notify the sender immediately and delete the message from your computer. The unauthorised use, disclosure, copying or alteration of this message is prohibited. ------------------------------ *From:* Kris van der Mast [kris.vanderm...@gmail.com] *Sent:* 10 November 2012 14:01 *To:* orchard-discuss@lists.outercurve.org *Subject:* Re: i propose i join orchard as the marketing guy Hi, Orchard CMS could for sure use a bit more awareness. In your mail I didn't quite get the meaning of why things like the Bill and Melinda Gates foundation and Ghandi were pushed in and how they relate to Orchard CMS. If you could explain so please do. Marketing is about AIDA (Attention, Interest, Desire, Action), how you're going to make people aware of the existence of your product, make them interested in it and ultimately going to use/purchase it. Orchard Harvest, and the uploaded videos on youtube, were a good form of such awareness creation. As a shameless plug I might state that I also did so by giving a Microsoft (Belgium) live meeting last year about it and a couple of weeks ago I had a presentation about Orchard in Milan, Italy. The feedback I heard there from the local community is that Orchard is interesting but that it lacks a great deal of interesting modules/plugins/themes. WordPress already does have a rich ecosystem. Also it's hard to make new modules compared with for example Umbraco (never used that myself but I heard it from one of my attendees who has made quite a lot of implementations with it for his company). Grz, Kris. On Sat, Nov 10, 2012 at 2:44 PM, Johan Pieterse < johan.piete...@microsoft.com> wrote: Jason, I apologize for shooting to quick from the hip. I agree, expose your ideas. Marketing is a difficult business nowadays. Sent from my Windows Phone ------------------------------ *From: *Dan Schlossberg *Sent: *10/11/2012 15:32 *To: *orchard-discuss@lists.outercurve.org *Subject: *Re: i propose i join orchard as the marketing guy Come on dude, u can't give us that easy!! Tell us what you marketing plan is going to be. How it will benefit the product, the community, the world. At least tell us how old you are! Dan Schlossberg Chief Software Craftsman www.softwaresingularity.com (m) 678.361.6960 Sent from my iPhone. On Nov 10, 2012, at 3:31 AM, jason <ja...@i-build-websites.co.uk> wrote: ok. will drop out and push kentico, how do i unsubscribe from this list ? Jason www.i-build-websites.co.uk 07415 46 15 87 skype:jasonpalmer1971 The information contained in this e-mail is intended only for the individual to whom it is addressed It may contain privileged and confidential information. If you have received this message in error or there are any problems, please notify the sender immediately and delete the message from your computer. The unauthorised use, disclosure, copying or alteration of this message is prohibited. ------------------------------ *From:* Johan Pieterse [jo...@webspot.co.za] *Sent:* 10 November 2012 07:28 *To:* orchard-discuss@lists.outercurve.org *Subject:* RE: i propose i join orchard as the marketing guy +1 ------------------------------ *From: *Arra J. Derderian *Sent: *10/11/2012 01:27 *To: *orchard-discuss@lists.outercurve.org *Subject: *RE: i propose i join orchard as the marketing guy Who is this clown? Arrs Sent from Windows Mail *From:* jason *Sent:* November 9, 2012 4:21 PM *To:* orchard-discuss@lists.outercurve.org *Subject:* i propose i join orchard as the marketing guy I have been coding since I was 14, I like to code a bit now, but I understand a bit more about marketing as well. My mentor is the ceo of a quoted firm, he says* a balanced team is key*, I would be proud to be associated with orchard microsoft, I say up with the bill and melinda foundation. up with orchard, i have a team of people behind me as well, in coding, marketing, publishing, film etc. I see bill and melinda making the world a better place, I do not see this with wordpress. gandhi tastic http://www.youtube.com/watch?v=1Qd-fAnHjPg -- Met vriendelijke groeten, Bien à vous, Mit freundlichen Grüßen, Kind regards, Kris van der Mast Microsoft MVP ASP.NET <http://asp.net/>/IIS <http://www.iis.net/>, ASP Insider <http://aspinsiders.com/Insiders.aspx>, Windows Azure Insider, Microsoft Extended Experts Team<http://msdn.microsoft.com/nl-be/hh560770#krisvandermast>member Blog: http://blog.krisvandermast.com/, Twitter: @KvdM<http://www.twitter.com/KvdM> Board member of azug <http://www.azug.be/>.be, Cloud Computing Competence Center Leader @ Ordina Belgium <http://www.ordina.be/>
