Hi, oh list folk!

Recently I have noticed a rise in problems (bounced messages, list mail
ending up with spam) resulting from people sending email to the list that
consists of a link and just a few words or a sentence or so of text.

While this form of message is super-common on social media, and lots of
people compose and read email on their mobile devices (which perhaps
over-encourages brevity), this type of message doesn't actually work well
for mailing list traffic. Because... it looks like spam.

Yep, the spammers have found Yet Another Way To Make Our Lives Miserable.
They frequently send messages with a very low content-to-link ratio (very
little text, with a link) and thus many over-aggressive anti-spam systems
toss out anything with a similar structure, regardless of actual content.

The solution: write some more text. Describe in more detail what the link
points to; talk about how the contents have affected you; how you hope to
use it; how others might use the content; if it's your material, talk about
how you came up with it; etc. Make your message *commentary*, not just
*passing something on*. You'll make the message look more like real mail,
more people will actually have it delivered to their inbox, and you'll make
your message itself (and not just the thing it's linked to) actually
interesting to read. Everybody wins!

It may take a bit more time (and who has it to spare, these days?) but we
like to think that the O-list community is worth it.

(Oh, and don't forget to insert the link in plain text; if you don't see
the http://www.... and all, it's not plain text.)

Thanks. Now go fold something - and if you link to it, tell us about it,
too!

Anne

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