Hi guys,
>> I hope to see you all at SWF Forward in september... and maybe at  
>> SWF in the Can next year!
>>     
If it sounds ridiculous to us, it will probably sound ridiculous to our 
friends at Adobe too (except perhaps the legal department, but that's a 
legal department, filled with lawyers -- 'nuff said.) Thus, I can only 
assume that Adobe will be making some concessions for 
festivals/communities. It would be unthinkable for them to ask 
FlashForward or Flash In The Can to change their names.

Remember, we're not trying to make Flash the next big secret. It already 
is somewhat of a secret outside of its own community and we're trying to 
get the word out to other developers. One way of doing this is 
(drumroll) actually getting the word out there as much as possible.

If everything, from third-party tools to communities to conferences were 
to be called SWF-this-or-that, it would make sense to refer to the SWF 
Platform instead of the Flash Platform. I'm sure that's not what Adobe 
intends at all.

I'd say let's give them some time to sort this out internally and see 
what happens. Ideally, I'd like to see a simple, human-readable (not 
lawyer-speak -- although it can be backed up by one, ala CreativeCommons 
licenses) page somewhere, created solely for the benefit of the Flash 
community, that specifically states how/when the Flash trademark can be 
used.

It's unfortunate that this matter was not better managed by Adobe's 
legal department who, IMHO, should have spoken to PR before making this 
public but I'm sure that this is something that we'll get sorted out 
eventually.

Aral

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