http://www.amconmag.com/2004_10_11/cover.html

The American Conservative

October 11, 2004 issue

7 Habits of Highly Effective Imperialists

Self-help for those who oppose self-rule

By James P. Pinkerton

In 1990, Stephen Covey published The 7 Habits of Highly Effective
People. A business-oriented self-help book, the volume was a huge
bestseller and is still in print today. During the same
decade-and-a-half, the American economy grew hugely. A coincidence?
Perhaps not.

Let�s face it: our crusade to extend the benefits of Americanism to the
rest of the world, especially the Middle East, has not been Effective.
Now clearly it�s time to work Covey�s magic on Uncle Sam�s faltering
imperial effort. Here�s what think-tank tigers need to know, the 7
Habits of Highly Effective Imperialists:

1. Be serious about your imperialism �the Great Game is not for
dilettantes.

Thrilling to accounts of the Battle of Plassey, savoring the Sykes-Picot
agreement, taking in seminars at AEI�that�s not good enough. Here�s how
the Los Angeles Times recently described Doug Feith, undersecretary of
defense and leading neo-imperialist, in his home: �sitting in his
library surrounded by stacks of Commentary magazines and books on the
British empire and the Middle East.� In other words, an armchair
warrior�literally. Is it any wonder Feith has been Ineffective?

By contrast, the Highly Effective Imperialist gets off his fanny and
�goes native.� We might consider, for example, Richard Francis
Burton�now he was Effective. In the days before jets or mints on your
hotel room pillow, Burton made his way across five continents. He helped
discover the source of the Nile; he was one of the first Westerners to
visit Mecca, disguised as an Afghan Muslim. Yet in addition to all his
journeys, in addition to writing a half-dozen books and innumerable
monographs on people and places, he also learned the local languages; he
translated works from Arabic and Hindi, notably the Kama Sutra and The
Arabian Nights. Not surprisingly, Burton saw little of England during
his adult life�he died in Trieste in 1890�which is to say, Burton lived
out the self-sacrificing injunction of Rudyard Kipling: �Take up the
White Man�s burden/Send forth the best ye breed/Go bind your sons to
exile/ To serve your captives� need.�

If Americans are serious about imperialism, they will make a massive
commitment to teaching little Justin and Jennifer the tongues of their
new realms: Arabic, Pashtu, Dari, Farsi, Urdu, etc. And then, even more
important, they will steel their children for lifetimes of overseas
service.

Of course, Effective Imperialists must combine ethnic and linguistic
�ground truth� with high Machiavellianism. To keep control of India, for
example, the British cultivated the Sikhs as a ruling elite. Why?
Because the Sikhs were a tiny minority. Once they were installed in the
upper reaches of the Raj, the Sikhs were anxious for the Brits to stay,
so as to preserve their top-dog status. That approach proved Effective
for a century.

By contrast, today, is there any American clever enough to see the
wisdom of dividing Iraq into three parts, so as to make all three
mini-states�Sunni, Shia, Kurd�dependent on the U.S. for border
protection? Evidently not. And in any case, we�re still fighting two out
of three of these groups 18 months after liberating them. Feith & Co.
navigated by �moral clarity,� not by historical or political landmarks.
According to an August report in Rolling Stone, one U.S. Army colonel, a
veteran of Middle East work, fluent in Arabic, was interviewed by Feith
for a possible job. During the session, Feith looked down at his r�sum�,
�I see you speak Arabic,� Feith said. When the colonel nodded, Feith
snapped, �too bad� and dismissed him. To make matters worse, the
Feithians appointed their unskilled friends and relatives�Michael
Fleischer (brother of Ari) and Simone Ledeen (daughter of Michael)�to
prominent positions in the Coalition Provisional Authority. After a few
months of sightseeing and war profiteering, such folks have mostly come
home�not Effective.

2. Get the locals to like you.

This is hard, I know. It�s counterintuitive to expect that the people
you�re killing will give you their hearts and minds. In the words of
Voltaire, �It would be easier to subjugate the entire universe through
force of arms than the minds of a single village.�

It took the British two difficult decades to subdue the Sudanese Muslims
in the late 19th century, but by the mid-20th century, Sudan had gained
its independence�and also great hostility to the West. Other British
colonial non-success stories include Zimbabwe, which is one of the few
countries where London is hated more than Washington. We might also
recall that the British �liberated� Iraq twice in the last century, in
1917 and in 1941. And what do they have to show for the gravestones they
left behind in Mesopotamia?

Today, it�s the Americans� turn to score low as colonizers. One poll
taken this spring showed that 92 percent of Iraqis saw Americans as
occupiers; just two percent saw them as liberators. As George W. Bush
himself conceded on April 13, �I wouldn�t be happy if I were occupied
either.� During the Athens Olympics last month, the Bush-Cheney campaign
sought to make re-election hay out of the Iraq soccer team�s success;
yet an Iraqi player cut the Rovers off at midfield, telling the
Americans: �We want to live. Stop killing civilians. Help rebuild Iraq
instead of destroying it.� We might call this Mission Not Accomplished.

So what to do? Once again, the Effective Imperialist looks to what�s
worked in the past. England and Scotland had fought each other for
eons��Braveheart� and all that�but they merged in 1603 when James VI of
Scotland inherited the English crown and became James I of England. Four
centuries later, the relationship still works. So today, if some rising
young buck in the Bush dynasty went to Iraq, married a girl named
Sistani, embraced Shia Islam, and brought the new Mrs. Bush home to
social and political prominence, that would be the beginning of a
beautiful transnational friendship. A future American president with a
Shari�a-worthy beard might not please American neocons, but he would be
Effective at earning Iraqi allegiance.

3. Be ruthless.

If Habit #2 doesn�t work, then try Habit #3. We might consider, for
example, the Effectiveness Lesson in the Book of Samuel. God said to
Saul: �Now go and smite Amalek, and utterly destroy all that they have,
and spare them not; but slay both man and woman, infant and suckling, ox
and sheep, camel and ass.� But while Saul mostly followed the Lord�s
commandment, he spared a few folks and critters. God was outraged at
this insufficient ruthlessness. As future-king Samuel explained to
soon-to-be-ex-king Saul, �Thou hast rejected the word of the Lord, and
the Lord hath rejected thee from being king over Israel.� So Samuel had
to mop up, completing the earth-scorching. Now that�s Effectiveness.

Similarly, when the Romans wanted to be rid of troublesome Carthage once
and for all, they flattened the city and plowed the leveled ground with
salt. Carthago was truly delenda, and it hasn�t been heard from since.

More recently, when white Americans and Australians wanted to Manifest
their Destiny over their respective continents, they mostly massacred
the aboriginal peoples, occasionally deigning to miscegenate with them.
The Chinese are using equally Effective tactics in Tibet today. In
geopolitics, possession-by-domination is nine-tenths of the law;
demography is political destiny.

In the meantime, after 213 years of attempted subjugation, the Russians
are still Ineffective in Chechnya. Vladimir Putin might be asking
himself, �WWSD� �What Would Stalin Do? And the answer to that question
might well be: total wipeout, by any WMD necessary. Note to other
countries dealing with uppity populations: it�s genocide, but it�s been
proven Effective.

4. Got allies? You�ll need some.

The Venetian Republic lasted for a thousand years because the doges were
wily enough to use mercenaries and surrogates in their endless wars with
their fellow Italians, then Byzantines, then Ottoman Turks. For their
part, the British didn�t succeed in taking down Louis XIV, Napoleon, the
Kaiser, and Hitler all by themselves. For centuries, London built
balance-of-power coalitions that enabled Albion to preserve its sea
power, while not getting bogged down in losing ground wars.

Similarly, when the U.S. has had allies�from World War I to Gulf War I
to Kosovo to Afghanistan�the fighting has generally been Effective. But
America�s more unilateral wars, such as Vietnam and Gulf War II, have
been Ineffective.

Having allies helps in other ways, too�especially if you have an ogre
for an ally. The American occupation of Germany and Japan was eased by
the menacing specter of the Soviets, just across the Elbe and the East
Sea. The message was clear: if the surrendered Germans and Japanese ever
became too troublesome, the Americans would exit and the Red Army would
enter. No wonder we were so Effective.

In the case of occupied Iraq today, suppose Turkey or Iran had invaded
the country at the same time as American forces. By now the American
sector might well seem like paradise compared to the Turkish or Iranian
sector. Plus those occupiers would be no-nonsense in their
�pacification��see Habit #3, above.

5. Be realistic.

Politics is the art of the possible, said Bismarck. In the same vein,
the Effective Imperialist doesn�t over-promise.

In 2003, the Carnegie Endowment for International Peace did a study of
the 16 major �nation-building� efforts conducted by the U.S. and found
that just four�Germany, Japan, Grenada in 1983, Panama in 1989�had been
Effective. The other 12, stretched from Haiti to Nicaragua to South
Vietnam, were Ineffective.

The basic lesson is that culture matters most. The Germans, for example,
proved capable of utter barbarism under Nazi rule, but after having lost
eight million in the war�see Habit #3 again�they were ready, post-1945,
to change their ways and resume being a �normal� European country again.
So Germany proved peaceful and prosperous, just like its neighbors; the
death of Hitler helped restore the nation to the generally upward trend
line of its neighborhood. It was good news that the Germans blended back
into their environment, but it was also not surprising�Europe is a
civilization.

Arab Islam is a civilization, too. And it�s not surprising that Iraq
seems to be reverting to its neighborhood trend line, which, of course,
is not auspicious for American dreams of a �democratic transformation�
of Iraq.

To put it another way, Islam is a tough nut to crack. Nowhere in the
world, except maybe Attica prison, does a white minority rule
successfully over a Muslim majority, which leads us to the Sixth Habit
of Effective Imperialists.

6. Leave quickly�and set up a puppet   government.

In July 1958, President Dwight Eisenhower ordered 14,000 U.S. Marines to
go ashore in Lebanon to prop up the U.S.-backed government. Three months
later, having accomplished that mission, they all pulled out; exactly
one American was killed by hostile fire. By contrast, when President
Ronald Reagan ordered the Marines back into Lebanon in August 1982, he
kept them there for 18 months�and 254 Leathernecks lost their lives
amidst growing resistance. Today, we have been in Afghanistan for almost
three years, and in Iraq for 18 months. It�s safe to say that we aren�t
growing more popular in either place.

Instead, the Effective Imperialist uses surrogates for long-term
country-control. The Shah, for example, gave us 26 good years of sway in
Iran, although admittedly the 25 years since his fall in 1979 have been
disappointing. But the search for new tools�human tools�continues.

And so on to Baghdad. In October 2002, the Israeli newspaper Ha�aretz
reported that Rep. Tom Lantos, ranking Democrat on the House
International Affairs Committee, had soothed a visiting Israeli
politician with these assurances about the future of Iraq: �My dear
Collette, don�t worry. You won�t have any problem with Saddam. We�ll be
rid of the bastard soon enough. And in his place we�ll install a
pro-Western dictator, who will be good for you and good for us.� Enter
Ahmad Chalabi. Exit Ahmad Chalabi. And while Chalabi did not meet
expectations, Iyad Allawi is showing he�s tough�tough on press freedom
at least. And while it might not be prudent to write a life-insurance
policy for the new Iraqi strongman, it�s possible that he will survive
and thrive.

But whether or not Allawi makes it, Americans on the home front should
develop a taste for hummus and biryani. Just as curry and couscous are
national dishes of Britain and France today, thanks to the recasting of
their populations as a byproduct of conquest, Americans, too, should
prepare for demographic and culinary transition. Today, the difference
between the colonizer and the colonized isn�t just firepower�it�s
birthrates. One way or another, lots of Iraqis are going to end up in
the U.S.; Allawi himself may live and die in his homeland, but lots of
his friends and relatives will find new homes�next door to the late
Shah�s kin and cronies, maybe in Beverly Hills.

Of course, not every Iraqi coming to the American �mother country� will
be carrying a suitcase stuffed with cash. Some will be carrying other
things in their bags, which brings us to the seventh and last point in
our Effectiveness tutorial.

7. Brace yourself for tragedy.

It�s coming.

At the height of Roman Imperial Effectiveness, the poet Juvenal wrote
plangently, �The country weeps for its victories.� A study by the Cato
Institute counted 98 wars and military campaigns waged by the British
from 1800 to 1906. Kipling, the bard of imperialism, poeticized the fate
of many of his countrymen: �When you�re wounded and left on
Afghanistan�s plains/And the women come out to cut up what remains/Jest
roll to your rifle and blow out your brains/An� go to your Gawd like a
soldier.�

Sometimes, the tragedy comes later to the Imperial Country. After the
fall of the Bastille in 1789, the young minds of Europe were aflame with
thoughts of revolutionary restructuring. Nowhere was enthusiasm for the
Aufkl�rung greater than among German intellectuals. As the historian
Isaiah Berlin observed, �Almost without exception, they began by
welcoming the French Revolution rapturously, planting trees of liberty
and denouncing as obsolete and brutally oppressive the rule of the three
hundred German princes.�

But then the dialectical wheel turned, as the French overplayed their
hand. �Horrified by the Terror and wounded by the national humiliation
of Germany by the armies of Revolutionary France and, still more, those
of Napoleon,� those same Germans, Berlin continued, �turned into
patriots, reactionaries and romantic irrationalists.� One such was
Beethoven. Living at the time in Vienna, the young composer intended to
dedicate his Third Symphony to Napoleon, but after the French leader
crowned himself emperor in 1804, he tore up the �Eroica� dedication.
Less than a decade later, Beethoven composed a celebratory piece
entitled �Wellington�s Victory.�

And so the fervent Francophiles of not-yet-Germany were transformed into
even more fervent Francophobes. Most likely, Napoleon went to his grave
in 1821 without thinking much about the deep geysers of sentiment he had
helped uncork. But the unifying Germans thought deeply about their
humiliation and insult; for half a century they brooded and plotted. And
then in 1870, 1914, and 1940, they crossed the Rhine, each time wreaking
horrible vengeance and violence.

In contemporary Iraq, our brave troops might be holding up well, but
they aren�t just filling up future pages of glorious American military
history. They are also unintentionally collaborating in the composition
of future sagas of Sunni and Shia martyrdom. Today, the fighting in Iraq
is asymmetrical: our F-16s, their AK-47s. But tomorrow, the asymmetrical
action could shift to America: their WMD, our cities. That�s called
�blowback,� and it�s a darn nuisance.

To date, Americans have been Effective at spending money in Iraq, and
little else. But it�s not too late to learn the Seven Habits of Imperial
Effectiveness. If Americans are prepared to live�indeed, to die�by those
Habits, we can look forward, at least, to pacifying Fallujah. 
___________________________________________

James P. Pinkerton is a columnist for Newsday and a fellow at the New
America Foundation in Washington, D.C. He served in the White House
under Presidents Ronald Reagan and George H.W. Bush.

October 11, 2004 issue
Copyright � 2004 The American Conservative


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