This PC kowtowing is getting ridiculous.

 

Bruce

 

  _____  

 

http://money.cnn.com/2005/03/10/news/international/ikea.reut/index.htm

 

 

 





 



 
<http://victory.cnn.com/click.ng/Params.richmedia=yes&Origin=fn&PagePos=1&Se
ction=fnclickabilitynewshotstoriesprintss160x600&Size=160x600&SpaceDesc=fncl
ickabilitynewshotstoriesprintss160x600&uniqueID=XXXXX> 


Gender bias in IKEA instructions?
Norway's prime minister says company should alter brochures that show only
men assembling furniture.
March 10, 2005: 6:51 AM EST 

OSLO, Norway (Reuters) - Swedish home furnishings giant IKEA is guilty of
sex discrimination by showing only men putting together furniture in its
instruction manuals, Norway's prime minister says. 

IKEA, which has more than 200 stores in 32 nations, fears it might offend
Muslims by depicting women assembling everything from cupboards to beds. Its
manuals show only men or cartoon figures whose sex is unclear.

"This isn't good enough," Prime Minister Kjell Magne Bondevik was quoted
Thursday as telling the daily Verdens Gang. "It's important to promote
attitudes for sexual equality, not least in Muslim nations."

"They should change this," he said. "There's no justification for it."

IKEA stores are visited by 365 million people a year around the world. Many
products have to be assembled by the buyer -- the "flat pack" concept saves
the company huge amounts in transport, storage and sales space.

Bondevik added: "I myself have great problems with screwing together such
furniture."

Verdens Gang quoted an IKEA spokeswoman as saying: "We have to take account
of cultural factors. In Muslim countries it's problematic to use women in
instruction manuals."

IKEA was not immediately available for comment.

 
<http://cnnmoney.printthis.clickability.com/pt/cpt?action=cpt&title=Ikea+cri
ticized+for+male-only+furniture+assembly+guides+-+Mar.+10%2C+2005&expire=&ur
lID=13502417&fb=Y&url=http%3A%2F%2Fmoney.cnn.com%2F2005%2F03%2F10%2Fnews%2Fi
nternational%2Fike#TOP> Top of page

 


 





 


 


 


Find this article at: 
http://money.cnn.com/2005/03/10/news/international/ikea.reut/index.htm 


 

 



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