http://www.pressgazette.co.uk/article/240806/cnn_al_qaeda_media_strategy
 

CNN lifts lid on Al Qaeda's obsession with media strategy

By  <mailto:[EMAIL PROTECTED]> Zoe Smith
Thursday, 24 August 2006
A new CNN documentary on the Al Qaeda terrorist network reveals the media
strategy used by Osama bin Laden.
CNN Presents: In the Footsteps of bin Laden, presented by the broadcaster's
chief international correspondent, Christiane Amanpour, spans 10 countries
and four continents, and took six months to complete.
CNN's senior investigative producer, Henry Schuster, who worked with
Amanpour on the documentary, told Press Gazette: "To give a notion of how
important the western media was, one of his earlier media advisors used the
nom de guerre Abu Reuters. It was one of their main sub-committees in the Al
Qaeda structure. The media meant and still means a lot to them."
Bin Laden's first and only press conference was held in 1998 in Khost,
Afghanistan where he went public with Al Qaeda's plan to attack the US.
CNN shows, for the first time on camera, the fatwa that was handed out at
the conference which gave Al Qaeda "permission" to attack the US.
While the name bin Laden was still unknown to the public, by the '90s,
international broadcasters were competing among themselves to secure the
first interview with bin Laden.
In 1997, CNN's Peter Arnett was granted permission to interview bin Laden in
Afghanistan and an Al Qaeda film crew simultaneously filmed the encounter.
Schuster said that it was not by chance that CNN gained the scoop, adding:
"The first time he did full-scale interviews, bin Laden and his people were
weighing up should he be on CNN, should he be on the BBC or should he be on
CBS show 60 Minutes.
"They were savvy enough to say that the audience that they wanted to reach
was CNN's international audience and its audience in the US."
The interview was the first occasion in which a western organisation
recorded bin Laden declaring war on America on camera.
>From the evidence that he has seen, Schuster believes that Al Qaeda is an
incredibly media-savvy organisation.
He said: "Look at the tapes that keep coming out, they seem to get them out
after a major event and in case you miss it they then put out the
full-length version on the internet with English subtitles.
"They ain't dumb. They are all media strategists now. They have their own TV
production company, al Sahab, and they put out very slick documentaries like
the released one for the anniversary of the 7/7 bombings."
While some organisations such as the BBC have a policy on the use of Al
Qaeda footage, CNN's Nick Wrenn said there is no "blackout policy" on his
network.
He said: "Our policy with airing the tapes is that if they are newsworthy
we'll air them. If we were to get a tape from bin Laden, from an Arab
network or from any other source and we felt that there was a news value in
that, then we would use it.
"We would treat it as the news would merit. Journalism comes into it and
we'll take out the parts that we feel are relevant for the news story.
In the Footsteps of bin Laden premiered on CNN on Thursday (24 August) at
7pm. It will be repeated on Saturday 2 September at 8pm and Sunday 3
September at 8pm.


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