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Keeping Identities Safe From Fraud

By  <http://www.nysun.com/authors/Liz+Peek> LIZ PEEK | July 22, 2008
 <http://www.nysun.com/business/keeping-identities-safe-from-fraud/82358/>
http://www.nysun.com/business/keeping-identities-safe-from-fraud/82358/

Are you afraid of losing your identity?

 <http://www.nysun.com/pics/6099.jpg>
http://www.nysun.com/pics/6099_large.jpg

PAUL J. RICHARDS/AFP/Getty 

A US government official with the State Department's Passport Services
reaches for a new blank US Passport with an embedded electronic chip to
begin the process of entering personal data and the photograph of an
applicant in June 2007 at the Passport Services office at Washington.

Ads about the frequency of ID theft - every three seconds in
<http://www.nysun.com/related_results.php?term=United+States> America - are
intended to scare the daylights out of people and to promote companies like
LifeLock and TrustedID, which promise to prevent this crime. Do they work?
Not entirely, and in fact much of what these companies offer is freely
available to Americans through various government offices.

The one thing these companies do provide is managing the process of putting
fraud alerts on credit files, which requires lenders to take an extra step
before extending credit and verify the identity of the borrower. This can
help protect against the worst kind of ID theft.

Now, however, the ability to put out fraud alerts is in jeopardy, an
assistant director of the Federal Trade Commission's division of privacy and
identity protection, Betsy Broder, says. One of the major credit bureaus,
Experian, is suing LifeLock, charging that the large-scale imposition of
fraud alerts on clients' files is illegal.

Assuming that the protection companies prevail, on balance, the threat of
being tied in knots financially and legally is serious enough, and the
paperwork needed to defend against this assault so annoying that engaging
one of these services may make sense.

The Federal Trade Commission reported that in 2005, 8.3 million Americans,
or 3.7% of all adults, experienced some form of ID theft. While the majority
of these incidents cost less than $500, in 10% of the cases the thieves made
off with at least $6,000. And while most of the victims experienced almost
no out-of-pocket expenses, 10% of those robbed lost at least $1,200.

Of the more than 8 million victims of ID theft, 1.8 million stemmed from the
opening of new accounts or other frauds perpetrated using personal
identifying information. It is this category that is potentially the most
alarming and most costly.

Scott Mitic founded TrustedID in 2005 to help people prevent this kind of
intrusion after his wife had her identity stolen. "Two-thirds of the thefts
involve fraudulent credit card usage, and the vast majority of these people
can solve the problem themselves," he says.

"More troublesome is when someone opens an account in your name, and you
don't know that it's even happened. The first time you hear about it is 90
days after the credit card has not been paid, and the company tracks you
down," he added.

Mr. Mitic blames illegal drugs for much of the recent rise in identity
theft. "Methamphetamine addicts get a 72-hour high, during which they have
hyperactive minds and great attention to detail," he says.

In other words, meth addicts have no problem reassembling credit card
receipts or other documents that have been shredded. He cites statistics
showing that the greatest incidence of ID theft is taking place in known
meth centers, which includes most urban areas. Unfortunately, the
practitioners are getting more sophisticated all the time.

"Credit cards are low-hanging fruit. The thieves are getting cleverer and
moving up to refinancing homes or buying a car in your name and then selling
it," he says.

Thieves can access accounts with information picked up from a lost purse or
from children's activities online. Another common source of stolen data is
rogue employees, who may make an extra imprint of a customer's credit card
while filling the gas tank.

The single most important and valuable identifying item, and one that should
be guarded most jealously, Mr. Mitic says, is one's Social Security number.
"I flatly refuse to provide my Social Security number unless I am asking for
credit or the U.S. government is asking (or my employer). I have my own fake
number that I give out if people insist," he says.

However, prudence means more than concealing your Social Security number.
"The most important thing a consumer can do," Mr. Mitic says, "is to control
who has access to your credit reports."

That's where services like TrustedID come in.

In 2003 Congress passed the FACT Act, which allows a consumer to put a fraud
flag on his or her credit report. Lenders are then required to verify the
identity of the borrower by, for example, calling on the phone before
issuing a new credit card.

"This is a very powerful way for consumers to cut the risk of becoming an
identity theft victim," Mr. Mitic says. "Also, you can freeze your credit
report so that no lender can access it without calling and getting your
permission. The credit bureau will tell them that the file is not
available."

However, Ms. Broder points out that "consumers are only entitled to place
fraud alerts on their files if they have a reasonable suspicion of being at
risk." This includes if they've had a wallet stolen.

"It is not meant to be a prophylactic measure," he says.

Of course, that is how TrustedID and others have used them; hence, the
lawsuit.

The fraud flags expire every 90 days and need to be reinstated. The request
has to go to each of the three major credit bureaus separately. According to
Mr. Mitic, the financial services companies lobbied for the automatic
expiration to facilitate easy issuance of credit cards. The nuisance factor
in keeping up with the expirations is a selling point for LifeLock and
TrustedID.

Mr. Mitic claims the service TrustedID and a few similar firms provide is
superior to the monitoring services offered by the credit bureaus.

"That's a poor way to be proactive," he says. "What you really need to know,
if you buy the monitoring service, is, how good is the cleanup team? Our
restoration services teams are rarely used."

Rarely, but occasionally. "One in 50,000 of our customers will become an
identity theft victim," Mr. Mitic says. The bad news? "The thieves are
getting smarter."

.
 
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