Hi, I agree that the essence of explanation is in story. After 21 years of consulting and selling my services (let's face it, none of us really do any true marketing), I keep my explanations to a minimum and get to the story-telling as soon as I can.
As an alternative, Chris Corrigan's winning poem had, let's see... 4 times 4, carry the one... times 4 again... equals... 64 words. -- Ralph Copleman http://www.earthdreams.net 609-895-1629 > From: Jeff Aitken <[email protected]> > Reply-To: OSLIST <[email protected]> > Date: Mon, 29 May 2000 12:03:56 -0700 > To: [email protected] > Subject: Re: Elevator Speeches? > > Here's what I usually try. Did I say twenty five words? I meant seventy > five - as long as they can be spoken in a few sentences. ;-) > > "Not long ago I did Open Space for an evening with 75 people, talking about > the future of their county. They created fifteen substantial conversations > about the issues they really care about and came back together to say it > was one of the best meetings they ever had. The whole thing took three > hours and all the notes are online for people to follow up. That's an > example of what can happen in Open Space." > > Jeff > > - > PLEASE NOTE - my new phone: > Jeff Aitken > PO Box 1092 > Inverness CA 94937 > 415-663-8789 (ending May 30) > 415-669-1924 (beginning May 30) > [email protected] >
