These are some quick ideas (with definite editorial content):

Beyond the pundit: including the critical voices.

The consequences of market journalism: the newsroom lost to canned news.

The impact of market journalism and the rise and influence of the
public relations industry in the news business.

Getting past the sound bite:  how to report new ideas and new voices
in a way that they get heard and understand.

Reporting the minority viewpoint:  How important is it?  How to
report it effectively?

Beyond the mainstream: how to report the full picture.

What is the deeper vision that brought us to this work and how can we
remain true to that vision in an industry which may not always
support it?

News: a business or a public trust?  Conflicts and opportunities.

What can we learn from foreign news reporting?

In some ways these sound like things that might end up talked about
in individual groups.  Though focusing more narrowly (e.g. on one of
these topics) would give a chance to go deeper and would probably
actually lead to many related areas.  A container that might hold the
big picture could be something like:

Burning issues: the things about our industry that reporters always
want to talk about and seldom have the opportunity to talk about.  or

What we really want to talk about.

(I hope these are some of the things some of them would like to talk about.)

Good luck.  I admire your decision to do more than just be
dissatisfied. -- Kenoli



I am opening a space on October 14 at the national conference of an
association for newspaper editors.  These are the people who decide what
stories will be covered in our mainstream papers.  There will be 300-500
people there.  Originally, the subject was The Future of Journalism: its
spirit and its business.

Now everything has changed.  We (the president of the association, an
editor, a journalist and myself) are rethinking the theme of the summit in
light of current events.  As someone who is utterly unsatisfied with the
coverage, I got involved with these folks to  invite them into conversation
about the purpose and practice of their work.  I suspect they may be more
ready for such a conversation because of the responsibility they feel during
this time.  Any thoughts on framing would be helpful.  I talk again with the
sponsoring group on Monday.

Peggy

______________________________
**** Please note new address:  [email protected] ***

Peggy Holman
The Open Circle Company
15347 SE 49th Place
Bellevue, WA  98006
425.378.8331 (fax)
425.746.6274

www.opencirclecompany.com

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--
Kenoli Oleari, Horizons of Change, http://www.horizonsofchange.com
1801 Fairview Street, Berkeley, CA  94703   Voice Phone: 510-601-8217,
Fax: 510-595-8369, Email: [email protected] (or click on: mailto://[email protected])

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