Ron, You said you don't personally know any doctors. Have you received referrals from doctors in the area where you are trying to market? What about contacting those doctors and setting up a lunch or dinner meeting to pose the questions Joan suggested? Are there marketing services for healthcare professionals where you are? Maybe a PT who has a clinic/business could/would offer you some advice as to marketing, etc. I hope this is helpful and I hope you find the answers you're looking for. Breanne K. Hart, M.S. OTR/L Occupational Therapist Bay Medical Center
________________________________ Message: 1 Date: Sat, 4 Aug 2007 20:30:40 -0400 From: Ron Carson <[EMAIL PROTECTED]> Subject: Re: [OTlist] Marketing OT Rehab to MD's???? To: Joan Riches <[email protected]> Message-ID: <[EMAIL PROTECTED]> Content-Type: text/plain; charset=us-ascii Hello Joan. Thanks for your reply. I have asked similiar question on several different forums. Normally, I get no response. I do not personally know any doctors. I've written many times that I don't think occupation is a good fit with medicine. Looks like I finding out first hand just how true this is. Thanks for the heads up about Enabling Occupation II. According to CAOT's site, the book is almost $100.00 (Canadian). I feel really stuck because I want to market occupation but I don't think I can successfully do it. Instead, I market my services (which of course relate to occupation) but it's not quite the same. You know, it seems so ironic that OT is approaching 100 years in this country and we still can NOT easily and successfully market our primary domain of concern. But I guess that a topic for another thread. Ron -- "In the United States, occupational therapy is ideally suited to meet the health needs of people of all ages." [Fred Somers, AJOT, April, 2005] "The part of convalescence that I found most profoundly humiliating and depressing was [OT]... I was reduced to playing with brightly colored plastic letters ... like a three-year-old..." [AJOT, April, 2005, p. 231] ----- Original Message ----- From: Joan Riches <[EMAIL PROTECTED]> Sent: Friday, August 03, 2007 To: [email protected] <[email protected]> Subj: [OTlist] Marketing OT Rehab to MD's???? JR> Hi Ron JR> My first response to your request for feedback is that perhaps you are JR> asking the wrong people. Do you know any doctors? residents? medical JR> students? This is not a problem confined to the US system. What are the JR> patient complaints doctors find it hardest to respond to? What complaints do JR> they not even hear? Do they ever ask questions about how everyday life is JR> going? what is different? Would that patient like some help with that? Do JR> they even understand what your brochure offerings mean? Chances are even if JR> a doc gave you a specific referral for one of them you'd find the underlying JR> problem is something else. JR> I've been following a Canadian Broadcasting Corporation series called White JR> Coat, Black Art for the past several weeks. There are podcasts available if JR> you are enough of a computer geek to access them JR> http://www.cbc.ca/checkup/WhiteCoatCheckup.html. One of them, I think it's JR> the one on errors has interesting research on the way doctors think and JR> questions patients can ask to derail the errors that may result. Doctors JR> generally don't think outside their own box. Dr. Brian Goldman is breath of JR> fresh air although he doesn't answer your immediate problem. JR> The best way to educate them is to have an informed patient ask for an OT JR> referral (don't we wish). I guess the next best way is an approach that puts JR> us inside their box. JR> I'm presently working on a plan to get OT students into a setting where JR> residents are working in the community. JR> Another long range, foundation resource might be Enabling Occupation II just JR> published by CAOT. www.caot.ca . It's expensive and has a very tight JR> copyright statement or I would be tempted to send you some excerpts, JR> especially the section on our participation in the medical model as a JR> translational profession. JR> Our core domain of concern is occupation; our core competency is enabling JR> occupation. Huh? How do we translate that into marketing? You are a pioneer JR> Ron. JR> We love you. Here's hoping you find a doc or docs who are willing to talk JR> about promoting health through occupation. JR> Joan -------------------------------------------------------- Confidentiality Notice: The information contained in this e-mail is intended solely for the person(s) to whom it is addressed. This information is the property of Bay Medical Center and may be confidential. If you are not the intended addressee, you should not distribute, copy or disclose this e-mail. Please notify the sender immediately if you received this e-mail by mistake and delete this email from your system and destroy all printed copies.
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