Diane, I'm not sure of what money is being spent. I do know that a while back, AOTA entered into a marketing campaign with LL Bean to place an "AOTA endorsed" logo on some catalog backpack items. I bet this cost money, but who knows how much.
As a marketing campaign for OT, I think that the backpack awareness has very limited usefullness. Other professions also market backpack awareness and I just don't see OT being a leader in this arena. I think OT MUST establish itself in areas that others haven't already established. Thanks, Ron ~~~ Ron Carson MHS, OT www.OTnow.com ----- Original Message ----- From: Diane Randall <spark...@rcn.com> Sent: Tuesday, August 18, 2009 To: OTlist@OTnow.com <OTlist@OTnow.com> Subj: [OTlist] Backpack Unawareness DR> I am not familiar with what the controversy is surrounding this issue. What DR> research about this is lacking? What kind of money is being spent on the DR> issue and why is it not relevant to OT? Diane COTA/L Peds -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/otlist@otnow.com
