[ozmidwifery] sleepless night

[Sheena Johnson]

Dear List   While I was up at 0400 working on my research because I could not sleep, I started wondering about breastfeeding, why we do, why we don't and all the other myriad reasons and influences there are that contribute to the difficulties in increasing our breastfeeding rates. Anyway, one of the things that popped into my mind was skin to skin contact after birth and the baby finding it's way to the breast if given the time and opportunity. Then I thought about how not many children these days even know what breastfeeding is etc.etc. Then I thought about the advert on breastfeeding not being allowed to be screened in prime time because of the PG rating.   Anyway, the idea that popped into my head was, what if a calendar was produced with January: photo of initial skin to skin contact after birth February: baby finding it's way to the breast and latching on - with a caption to explain March: Family photo with siblings and possibly grandparents and new baby feeding after birth April: May: June; other photo's of breastfeeding in different scenarios, even to toddlers and older children.   The exposure doesn't sound much until you think of where you could use them. Kindergartens, and Primary school classrooms, so that children become used to the idea of seeing a baby on the breast. On the back of your toilet door. Remember how you read anything that is going when you go to the toilet!! I am sure many of you will have better idea's than that, but I had to put this thought down before it disappeared.   Would be interested to hear if anyone has done something like this already?   Sheena Johnson [EMAIL PROTECTED]