Dear Carol and all, True, the need for knowledge about the products we use and may use in our practice is essential no argument there, but the College continually puts info. pamphlets etc in the Journal as an 'add in' pamphlet why didn't they do this with cervidil?
Did ACMI get the envelopes then add an address labels - time consuming and not cost effective for the computer time and labels etc? If they did give the labels to the company to put on envelopes then this would have breached our privacy as the company could have easily copied the information? How did they go about it. ACMI already runs full paged adds in the journal for cervidil so why did they find it necessary for a mailout? Cervidil is cheaper than prostiglandin gel and was originally used for termination of pregnancy not for labour induction. There are many issues about this product and a search in Chocrane and other data basis gives a more unbiased view. Has the ACMI done this research prior to accepting the add? if they did I am suprised that they had anyting to do with the product at all or at the very least written an unbiased article on the product or given references (not supplied by the drug company) so colleages would be able to access further information and not just through the company. I emailed the college with concerns of bias and requested that when using drug advertising to also insert an unbiased article to accompany drug endorsement to colleages. But that would not bring in the lolly would it! Heaven to bid if we where to go the way of medical journals and put anything in our journal for the almightly dollar - it is of great concern that this is the way we seem to be going and we as Midwives should put a stop to it. Concerned, Anne -- This mailing list is sponsored by ACE Graphics. Visit <http://www.acegraphics.com.au> to subscribe or unsubscribe.
